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You are here: Home / Mobile Tech / Google Search Gets a Mobile Carousel
Google's New Mobile 'Carousel' Ready for a Go-Round
Google's New Mobile 'Carousel' Ready for a Go-Round
By Dan Heilman / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
FEBRUARY
21
2015
Users who rely on Google for their mobile Web searches may now find the process a little easier and more productive. Earlier this week, the search giant added a new "carousel" feature to the search results page displayed on mobile devices.

This will let users easily scan recent articles and videos related to their search topics. Instead of having to scan through numerous pages, Google will bundle together articles and videos from a single site into a scrollable carousel that appears when users are looking for sites directly or when they browse using specific keywords.

The new feature, which is only available on Google.com in English for now, arranges the results of a search together by source as a cluster to better help users choose the best suggestion with the fewest clicks. So far the feature is only available in the United States.

Less Sifting

"Whether you're looking for the latest clips from ‘The Daily Show,’ news about the possibility of Greece leaving the Eurozone, or highlights from today's Panthers game against the Canadiens, it can be hard to sift through all the great videos, articles, and more out there to find what interests you," Google Search Product Manager Ardan Arac wrote in a blog post Thursday.

For instance, if users search for NPR, they'll now see a carousel with links to all NPR's latest articles and videos, Arac said. Or, if they search for information about the New York Knicks, they’ll be able to browse content from the team's Web site as well as check out videos and news from ESPN and Bleacher Report.

If you don’t see it yet when searching for your favorite sites, Google said it will be making additional carousels available for more sites soon. For now, it seems the feature displays only news and videos from one outlet at a time -- searching for "startups," for example, brings up a carousel of stories, but the results might be all from one news Web site.

Oscar News

As an example of how the new feature can improve searches, Google suggested doing a search for the Academy Awards. Users can navigate the new feature by swiping left and right, which will organize news and videos from events, such as the Oscars, into a rotating news feed.

"If you search on Google on your mobile, you’ll see the freshest, most relevant content from within a single Web site grouped together in one easy-to-scan place," wrote Arac. "When you search for a topic, just scroll down to see a carousel of recent articles, videos or more on that subject. Tap any link to read or watch exactly what you’re interested in."

The new initiative comes on the heels of news that Twitter inked a deal with Google to make tweets more searchable online. Now that Google has been granted access to Twitter's data, tweets are more visible in Google's search results as soon as they are posted.

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