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You are here: Home / Mobile Apps / Google Buys Scheduling App Timeful
Google Gobbles Up Scheduling App Timeful
Google Gobbles Up Scheduling App Timeful
By Jef Cozza / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
A new acquisition by Google might bring changes to your calendar. The company announced that it had acquired iOS scheduling app maker Timeful for an undisclosed amount. Timeful bills itself as a productivity app that combines a calendar and to-do list with intelligent assistance.

The Timeful app lets users combine information about meeting schedules, events, due dates, action items and good habits they want to develop. The app’s algorithm then suggests the best times for users to schedule new events and activities based on their locations, available times, and most productive hours.

Taking the Work Out of Scheduling

Timeful offers users flexibility with regard to scheduling. For instance, users can tell the app they want to exercise three times a week or that they need to call their banks by the following Tuesday. The calendar system will then be sure to remind them to complete the tasks based on its understanding of both the users' schedules and priorities.

“We’re still inundated with too many updates, information and everyday tasks,” Alex Gawley, Director of Product Management at Google, wrote in a blog post announcing the acquisition. “And we still have to do a lot of logistical work ourselves, like deciding to what time exactly we should snooze that Reminder in order to get it done in time for Mom’s birthday, or figuring out when to work on that presentation so that it’s ready for next week’s sales pitch.” Timeful’s functionality will take a lot of the heavy lifting involved in scheduling out of the users' hands, according to Google.

Like other intelligent assistants, Timeful claims to be able to learn from the users' behaviors, adapting to their schedules and personalizing recommendations. The app was featured as one of the “Best New Apps” by Apple. It was also included in the “100 Best iPhone Apps of 2014” by PC Magazine, and in both “The App 100: The World’s Greatest Apps” and “13 Must-Own Apps” by Business Insider.

Adding Productivity Features

The deal seems to make perfect sense for Google, which has been slowly adding additional productivity features to its suite of applications such as Gmail, Inbox, Calendar, and Docs. Inbox now features a to-do list, while Calendar automatically adds events it sees in your Gmail.

Similarly, Google has been expanding the functionality of its Google Now application. Google Now is a personal assistant, similar to Apple’s Siri or Microsoft’s Cortana, available through the Google Chrome Web browser. The company recently announced that it had added 70 additional third-party apps to increase the platform’s usefulness.

Presumably, Timeful’s functionality will soon become a feature of the Calendar application, although Google’s announcement said it would also be looking for ways to combine its features with Gmail as well. It could also combine with Google Now. The app already integrates with Google, Apple iCal, Microsoft Outlook, and Yahoo Calendar.

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