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CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 9 MINUTES AGO.
You are here: Home / Mobile Tech / T-Mobile To Transform Text Messaging
T-Mobile's Big Plan To Revolutionize Text Messaging
T-Mobile's Big Plan To Revolutionize Text Messaging
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JULY
23
2015
The Un-Carrier is still working to one up the competition, especially its closest rival Sprint. T-Mobile today rolled out Advanced Messaging. Built on Rich Communications Services, T-Mobile described Advanced Messaging as text messaging for the mobile Internet age.

“You don’t need me to tell you a phone isn't just a phone anymore. Chances are you do a lot more texting than calling with your smartphone,” said Neville Ray (pictured above), chief technology officer at T-Mobile. “Most people do. In fact, over 92 percent of us use our devices regularly for texting -- far more than any other activity.”

What Advanced Messaging Does

Ray, though, said there's a problem -- a problem that T-Mobile is claiming to solve. For more than 10 years, while companies like Facebook, Skype and Snapchat have been rolling out cool new messaging features and functions wireless operators in the U.S. haven’t exactly advanced at the same pace on the messaging technology front.

“Want to send a big video file? Want real-time chat or to see message receipts?” he asked. “You’ve likely had to hunt down proprietary messaging apps and recruit family and friends to get on board with them.”

Advanced Messaging offers one-on-one and group messaging, including real-time chat. You can see when others are typing, when your message is delivered and even read. (The iMessage on the Apple iPhone already does that.) But Advanced Messaging also lets you share high-res photos and videos up to 10 MB the same way you would a regular text message. The tech is built in to work with any device and any operating system.

The New Standard?

We turned to Jeff Kagan, an independent technology analyst, to get his thoughts on the new service. He told us this will be helpful to some users.

“Most users send quick text messages. They are OK with the text messaging services they currently use,” Kagan said. “This new service is for the real power texters -- those who need a few more features, like being able to text large files.”

Kagan noted that the latter group is a smaller percentage of the overall market. But if you are among that latter group, the service is a welcome addition to the T-Mobile feature lineup that, until now, has not been possible.

“Text messaging continues to be updated over the years. Updates don't really register very high on the excitement meter. However for the users who will benefit from it, this is good news,” he said. “Expect updates to continue, from T-Mobile and every other wireless carrier as well. It's the way the industry continually evolves.”

The new Samsung Galaxy Grand Prime is the first device to come with T-Mobile Advanced Messaging built in. The Galaxy S5 and S6 will soon offer it through software updates. Ray said he expected the feature to become standard on new smartphones.

Tell Us What You Think
Comment:

Name:

srikanth:
Posted: 2015-08-16 @ 12:24am PT
I want daily business news to my phone through message.

Charles J:
Posted: 2015-07-24 @ 8:24pm PT
Thank god they're rolling out new text messaging services. Nation-wide issues with an "ER01: Invalid Certificate" error are a thing of the past surely... oh, nevermind.

N. Neidig:
Posted: 2015-07-24 @ 5:25pm PT
Forget these "added text messaging features" and expand your coverage and get your towers up to 4G, especially in the "rural" areas. Verizon is kicking your butt in providing 4G and voice signal to rural areas. I know I'm an unsatisfied T-mobile user!

Eric:
Posted: 2015-07-24 @ 10:04am PT
I believe Jeff Kagan is incorrect. People want the ability do all the above. They want to do it. That doesn't mean they know how to do it. So if you base your logic on stats that show only x amount of people send images or video then you're missing the point. Most people are not tech savy. Making it where they can learn and use the tech that T-Mobile does will skew the numbers in T-Mobile's favor. The demand is there. T-Mobile just needs to give it away for free to make it stick.

LarryBozell:
Posted: 2015-07-23 @ 5:14pm PT
T-Mobile should be trying to find ways to improve its nationwide coverage before it introduces proprietary text messaging standards which... Well, don't even work for all devices on T-Mobile's network.

T-Mobile must enjoy fragmenting the way people communicate because it gives its Tech Support another excuse to why the communication service didn't reach its destination.

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