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CUSTOMER RELATIONSHIP MANAGEMENT NEWS. UPDATED 10 MINUTES AGO.
You are here: Home / Mobile Industry News / Does Verizon's go90 Top Binge On?
Is Verizon's go90 Better than T-Mobile's Binge On?
Is Verizon's go90 Better than T-Mobile's Binge On?
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
FEBRUARY
08
2016
Verizon Wireless last week started pitching an alternative to T-Mobile’s Binge On free mobile streaming service. But how does go90 stack up against the competition?

Go90 (pictured above) is Verizon Wireless’ all-in-one mobile entertainment app. It offers live sports, live music, original shows and popular TV episodes -- 21,000 titles to be exact. The service also boasts 50 exclusive original series on its roster.

The United States’ largest wireless carrier announced Friday that all post-paid customers can watch go90 video content on Verizon’s network any time -- and for free. By participating in Verizon’s FreeBee Data 360 data service, consumers can watch all the video they want via the app and it won't count toward their data caps.

How Is go90 Different?

“We are just in the very early stages of the mobile video revolution. It will take many shapes and those will change over time,” Jeff Kagan, an independent telecom analyst, told us. “Verizon go90 seems to be following the success of T-Mobile Binge On.”

Go90 is based on the FreeBee Data 360 service, which has two models. Content providers can sign up to offer consumers access to mobile content without cutting into the users' data plans. Alternatively, content providers can sponsor consumer viewing on a per-click basis, again free to the consumer. Content providers are billed on a per-gigabit pricing structure.

"With one in three Americans now watching videos on their smartphone, and another 100 million on tablets, the business case for mobile is clear," said Colson Hillier, vice president of consumer products at Verizon, in a statement. Verizon is billing FreeBee Data as unique in the market because it’s not a one-size-fits-all marketing strategy.

Is Binge On Better?

Some consumers may prefer T-Mobile’s Binge On because Verizon’s free streaming service doesn’t include Netflix, Hulu or YouTube, according to Kagan. So users who want to watch the latest episode of Grey’s Anatomy or Scandal, will still have to turn to Hulu and that will count against their data stores.

“These two services are not equal competitors,” Kagan said. “They both take a different flavor.”

Launched in November, Binge On initially allowed consumers to freely stream video from HBO, Hulu, Netflix, Showtime, Sling TV, STARZ, WatchESPN and other cable providers to which they subscribed. Binge On is now adding other big brands to the lineup.

Amazon Video, WWE Network, Fox News, Univision Now from Univision Communications are the latest additions, bringing Binge On’s total to 40 video streaming services. It’s likely that Verizon will add more content going forward, but it seems T-Mobile has the stronger service out of the gate.

“I think we can expect all carriers to move in this direction,” Kagan said. “Currently we see AT&T with DirecTV and U-verse, Verizon with FiOS and Go90, T-Mobile with Binge On and we can expect more to come. This is just the beginning.”

Image Credit: Phones and screenshots courtesy of Verizon.

Tell Us What You Think
Comment:

Name:

John:
Posted: 2017-01-14 @ 5:33pm PT
@Me:

Actually yes it does. Says it right there, https://www.t-mobile.com/offer/binge-on-streaming-video.html

Jennifer LeClaire:
Posted: 2016-02-09 @ 10:00am PT
@Brett and @Me: The two services are widely viewed as competing in the free mobile video streaming market by consumers and analysts. This is a wide field. Consumers look to wireless services for ancillary benefits like free mobile and need to understand the difference between various offerings. The story does not say that T-Mobile offers YouTube (see below) but calls out Hulu as one of the big differentiators, although there are many.

“Launched in November, Binge On initially allowed consumers to freely stream video from HBO, Hulu, Netflix, Showtime, Sling TV, STARZ, WatchESPN and other cable providers to which they subscribed. Binge On is now adding other big brands to the lineup. Amazon Video, WWE Network, Fox News, Univision Now from Univision Communications are the latest additions, bringing Binge On’s total to 40 video streaming services. It’s likely that Verizon will add more content going forward, but it seems T-Mobile has the stronger service out of the gate.”

Day Dream:
Posted: 2016-02-09 @ 7:52am PT
Binge On also includes free steaming of Go90 and Directv

Me:
Posted: 2016-02-09 @ 1:30am PT
Do research Binge On doesn't have YouTube either.

Brett Schulte:
Posted: 2016-02-08 @ 7:18pm PT
This was the dumbest article I have ever read comparing two things that have nothing in common. Go90 is a streaming service (like YouTube), Binge On is a feature on a wireless plan that allows services (like Go90) to stream without counting against data caps. They're two completely different things, so to ask if one is "better" is ridiculous. Is iPhone better than pizza? Dumb!

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