Enterprise content management platform Box relaunched its service this week with changes designed to make it easier for the company’s enterprise clients to collaborate on documents stored in the cloud. Chief among the new features is a partnership with Google that will integrate the content platform with Google Docs and Google Springboard.
“Millions of our users and customers -- from leading universities like Berkeley and University of Michigan to large global brands like Intuit and Genentech -- rely on Google Docs, Sheets, and Slides to collaborate in real-time on their data, and Box will soon be integrated as a secure way to manage and store your information,” Jamie Perlman, vice president business development and international expansion at Box, wrote on the company’s official blog.
A New Box for the Cloud
First launched in 2005, Box is trying to reposition itself as a cloud services company. Its main goal is to serve as a central repository for all content and documentation produced by an organization. That strategy includes upgrades to the platform’s user interface, and faster loading and upload speeds to make it easier for companies to collaborate on 3D, 360-degree, and HD files.
The company also rolled out the private beta for Box Relay, a new workflow automation service that allows all the members of an organization to build and manage their own workflows within the platform.
"Instead of having different experiences and tools for all of your content, now all of this information can come together in a central place,” Aaron Levie, Box’s CEO and co-founder (pictured above), said in a separate blog post. “You don't have to worry about losing great work to a battle with version control or important processes being disconnected from the documents and the teams responsible for them.”
Integrating with Springboard
But it's the partnership with Google that will likely appeal to enterprise clients, as the new integration will combine Google’s productivity suite with Box’s secure content management system.
As a result of the partnership Box will serve as a content repository for files created with Google Docs, Sheets, and Slides, according to Perlman. Users will be able to create, open, edit, and collaborate on Google Docs directly from Box, with all changes propagating in real time.
Integrating with Springboard, meanwhile, represents another big plus for Box. Springboard debuted earlier this year as a search engine for enterprise clients. Essentially, it brings Google’s search algorithm to Google’s other apps, including Gmail, Calendar, Docs, and Drive. Yesterday’s agreement means Google's algorithm will now search through Box’s content management platform as well.
“We're looking forward to giving our joint customers the opportunity to leverage unified search for all their important information in the cloud,” Perlman said. “By partnering more closely with Google, we're excited to make it easier for thousands more customers to work and transition to the cloud.”
Posted: 2016-09-13 @ 12:46am PT
Big step for you in this era of the big number of cloud services and big competition in business.