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You are here: Home / Business Briefing / Can LinkedIn Redesign Make It Fly?
Will New Redesign Finally Make LinkedIn Relevant?
Will New Redesign Finally Make LinkedIn Relevant?
By Shirley Siluk / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JANUARY
20
2017
Officially part of the Microsoft family for over a month, LinkedIn today unveiled what it called its biggest redesign since the site's launch in 2003. The new look aims to make LinkedIn simpler, more intuitive and faster to use.

Comments about the new look so far range from "Facebook-like" to "less confusing" to "no longer terrible" (the last one coming from The Wall Street Journal).

In the works long before Microsoft closed on its $26.2 billion acquisition of LinkedIn in December, the redesign was described last fall by vice president of product Ryan Roslansky as "the foundation for our future." The new look doesn't reveal any fresh integration with Microsoft, but does add new features such as real-time messaging, a refreshed content feed, an all-in-one search box and improved suggestions for users.

Emphasis on 'Conversations and Content'

"[T]his desktop redesign brings conversations and content to the heart of the platform, so you can more easily share ideas, join a discussion, and discover news and topics you care about," director of engineering Chris Pruett wrote today on the LinkedIn blog. "These changes put more emphasis on helping you be more productive and stay ahead in your career."

The emphasis on conversations "you care about" is certainly Facebook-like. However, LinkedIn's updated content feed is produced "[w]ith a combination of algorithms and human editors working together," Pruett noted. Facebook came under considerable criticism after firing its team of human editors last year, a move many blamed for the spread of "fake news" in the leadup to November's presidential election.

Rolling out to users over the coming weeks, LinkedIn's new look also features a streamlined navigation bar and more easily refined searches covering people, jobs, companies, groups and schools. Further filtering will be possible when the site adds the ability to search posts as well as a change that's coming "soon."

New Bot-Messaging Combo

A video overview of the LinkedIn redesign also shows how users will be able to view smart suggestions for improving their profiles or getting in touch with connections who could help them land new jobs. LinkedIn built the updated messaging capabilities using bot technology, a combination Roslansky previously said "could be game changing."

As LinkedIn CEO Jeff Weiner noted upon announcing the Microsoft acquisition last year, such smart and automated technologies are also creating new pressures in the workplace by displacing human workers. He said he envisioned LinkedIn playing a critical role in helping people find new opportunities as that trend continued.

According to its latest figures, LinkedIn currently has more than 467 million users around the globe. It said its fastest-growing group of users -- numbering more than 40 million in all -- comprises students and recent college graduates.

Tell Us What You Think
Comment:

Name:

Edward Valentine:
Posted: 2017-02-08 @ 8:14am PT
So far the redesign is cleaner looking but freezes frequently. The problem is browser-independent. Messaging had gotten so slow that it was unusable, and now the primary pages hang as well.

Angela:
Posted: 2017-01-25 @ 8:46am PT
I agree with the comments so far. Additionally, the new search is terrible and one of the most previously useful abilities, to search for post/articles by thought leaders and experts in general, is gone. Companies need to understand the current user experience/value drivers and then seek to enhance and simplify them versus take away from it with new upgrades. I agree, I think LinkedIn just made itself less relevant.

Sandy:
Posted: 2017-01-23 @ 10:18pm PT
The new redesign is terrible. Did anyone who actually uses LinkedIn to generate leads participate in the process? The two most useful features - seeing common connections and searching by job title - are gone. LinkedIn used to be essential to my job. Now it's irrelevant.

TINA HELME:
Posted: 2017-01-23 @ 12:17pm PT
How do I find my LinkedIn rank using LinkedIn mobile app?#tinahelme

Former_LI_user:
Posted: 2017-01-20 @ 4:56pm PT
Linked In Search is now unusable.

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