Salesforce Debuts Wave for Big Data, Expands Partner Ecosystem
CRM giant Salesforce has come up with a new way to help enterprises drive more value from big data and tap into more customer insights via its Analytics Cloud. It’s called Salesforce Wave for Big Data and it’s coming to market with an impressive partner list that includes Google, Cloudera, Hortonworks, New Relic, Informatica and Trifacta.
Salesforce Wave for Big Data aims to meet a valid -- and big -- need in the industry. According to the EMC Digital Universe Study, the digital universe is doubling in size every two years. If you can imagine it, the digital universe will multiply 10-fold between 2013 and 2020, from 4.4 trillion to 44 trillion gigabytes.
While some IT admins may be trying to steady their spinning heads, Salesforce sees new opportunities for enterprises to reinvent themselves through data analytics -- but not legacy analytics software that was never designed to manage today's big data world. No, Salesforce claims it has a better solution.
Waving Goodbye to Big Data Frustrations?
"We live in a hyper-competitive world, and big data must deliver big value across every part of the business," said Keith Bigelow (pictured), Senior Vice President and General Manager of Analytics Cloud at Salesforce. Salesforce Wave for Big Data aims to do just that by working with its ecosystem partners to help customers identify correlations and patterns across any combination of transactional data -- from CRM to ERP to HR and beyond -- as well as unstructured or semi-structured big data sets, in its Analytics Cloud.
Salesforce offers several practical examples. Through the Google partnership, a marketing manager can analyze correlations between customer profiles in Salesforce and actual customer engagement from the Google Cloud Platform via Salesforce Wave for Big Data. The idea is to optimize marketing spend and increase customer acquisitions.
With the Cloudera-Salesforce Wave for Big Data mashup, a marketing executive could identify patterns between a product usage log from Cloudera alongside CRM demographics to target the right customers for a loyalty campaign. On the Horton front, a retail bank associate could explore operational, transactional and balance data to understand local economic trends to provide better banking services and counsel to each customer.
We asked Charles King, principal analyst at Pund-IT, for his thoughts on Salesforce Wave for Big Data. He told us he wouldn’t exactly call the new service unique since the offering is based on existing solutions and services from well-established vendors.
“Instead, Salesforce is providing clients the means to effectively analyze the data they have reposing in Salesforce applications,” King said. “That cuts out at least one layer of complexity and should help Salesforce customers gain additional returns from their information investments.”
By working with partners, Salesforce has also found a way to add value to its own solutions and explore new revenue opportunities without going deeply out of pocket or taking on unnecessary risks, King said. Overall, this seems like a good deal for all involved, he added.
Salesforce Analytics Cloud is generally available in English, with additional language support coming soon. The Analytics Cloud mobile app is available on Apple iOS for iPhone, iPad and Apple Watch, with additional device support promised.
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