Software maker Adobe is hoping the latest update to its Experience Manager tool, dubbed Adobe Experience Manager Mobile, will allow companies to develop and maintain enterprise apps for iOS, Android, and Windows platforms using the existing Adobe Experience Manager platform.
“Mobile apps are integral to the enterprise, yet brands struggle with how to build, manage and deliver mobile experiences that consumers have grown accustomed to,” said Nick Bogaty, senior director, Adobe Experience Manager Mobile, in a statement. “Adobe Experience Manager Mobile brings the simplicity, functionality and design that people expect to enterprise apps.”
Faster Mobile App Development
Adobe made the announcement at the Mobile World Congress taking place in Barcelona this week. The mobile version of the Experience Manager tool should allow anyone within an organization to create a template for a mobile app and integrate it with internal data resources, according to the company.
Among the advantages of the new tool is the ability for companies to use existing content and apply it to mobile apps. Enterprises will be able to incorporate content from any existing content management system or digital asset management system, including Adobe Experience Manager Sites and Assets, and create new mobile app channels.
Organizations will be able to use the same content, workflows, and teams to cross-publish between enterprise Web sites and apps. The Experience Manager tool can also be integrated with Adobe Creative Cloud to access other content assets.
The company’s goal is to make it easier for designers and marketers to build mobile apps more quickly. Once launched, developers can use the Cordova device APIs (application program interfaces) and plug-ins to connect enterprise systems including CRM (customer relationship management) and ERP (enterprise resource planning) for personalization and data capture, and product information management tools for scalable product catalogs.
The update also features a unified dashboard view to make it easier for companies to manage and update large numbers of apps within the enterprise from a single location. Enterprises will be able to manage apps developed within Adobe Experience Manager Mobile as well as existing apps developed with other tools.
The update also integrates Adobe Analytics, allowing enterprises to analyze and optimize app performance without having to purchase additional big analytics tools. Adobe Target, meanwhile, allows enterprises to push notifications, and support in-app messaging and deep linking to help drive user engagement.
The update merges existing features from the existing Experience Manager Apps and Digital Publishing Solution into one package and also makes the interface more user friendly. Adobe's goal is to provide companies with one suite of tools to develop and manage enterprise apps similar to the way they use its Creative Cloud for graphic design and visual content assets.
Image Credit: Adobe.