Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Personal Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
New Digital Music Store To Cater to Theater Fans
New Digital Music Store To Cater to Theater Fans

By Mark Kennedy
June 3, 2014 9:37AM

Bookmark and Share
BwayTunes.com promises to become the Internet's most comprehensive catalog of digital musical theater music. The site will sell Broadway-related songs, albums and compilations, and offer better ways to search for music, a personal locker to hold downloads, access to AccuRadio curated Broadway-dedicated radio channels and more.
 



The digital age virtually wiped out specialty theater record stores, where show-tune lovers could happily browse aisles bursting with cast albums and sheet music. Now some entrepreneurs are hoping to bring back such an experience -- online, of course.

Monday marks the launch of BwayTunes.com, which promises to become the Internet's most comprehensive catalog of digital musical theater music.

The website will have Broadway-related songs, albums and compilations on sale, as well as better ways to search for music, a personal locker to hold all downloads, a player to listen, access to AccuRadio curated Broadway-dedicated radio channels, links to sheet music and several blogs. It will even feature music for2 shows in development.

The new, ad-supported site is the brainchild of theater marketing professional Jim Russek, an executive creative director at theater advertising agency AKA-NYC, and Erik Hartog, a Wall Street strategist. They have partnered with 7digital, a fast-growing music and content digital platform with broad licenses with record companies.

"Every time I'd go on Amazon or iTunes, what I was looking for was hidden in 25 million songs and it was a long search," said Russek, who with Hartog has spent three years on the project. The result is free-floating location for casual fans and music buffs: "As the specialty music store was on the corner of a side street in a city, we're on every street corner in America."

While he didn't want to divulge the full costs of the project, Russek said the site becomes viable if it attracts 50,000 users a year, and direct mail invites will soon be going out to 600,000 theater fans. Music prices, which are set by the record companies, are the same as in iTunes -- $1.29 for many songs and $8.99 and up for albums.

Some differences from other Internet locations include that fact that MP3 downloads at BwayTunes.com will be provided at a bit rate of 320 Kbps, compared with the 256 Kbps at other locations. The creators also have added the production credits for cast albums to allow searchers to find even the most obscure figures. Down the road, they'd like to offer gift cards.

Russek, who as a young man used to race over to the Colony Record store near Times Square to get recordings or sheet music as a low-level employee of the "Ed Sullivan Show," now finds himself recreating that fabled store, which closed in 2012.

"In a lot of ways, that's true," he said, adding that revenue streams will come from the music, banner ads and offers from shows. "We'll try to stay a profitable business so that we don't have to be the online version of Colony going away."
 


© 2014 Associated Press under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:



You have the experience and skills, let an ISACA® certification demonstrate your value. Our certifications announce that you have the expertise and insight to speak with authority. ISACA certification is more than a credential; it's a platform that can elevate your career. Register for an Exam Today.


 Personal Tech
1.   Internet of Things Comes to DIYers
2.   Social Media Haters Speak Up
3.   Nvidia Revamps Shield as Game Tablet
4.   Netflix Tops 50 Million Subscribers
5.   Verizon Boosts FiOS Upload Speeds


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.