Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Gartner ranks Druva #1
in overall product rating for
enterprise endpoint backup
for the second year in a row!
After Hours
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
New Digital Music Store To Cater to Theater Fans

New Digital Music Store To Cater to Theater Fans
By Mark Kennedy

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

BwayTunes.com promises to become the Internet's most comprehensive catalog of digital musical theater music. The site will sell Broadway-related songs, albums and compilations, and offer better ways to search for music, a personal locker to hold downloads, access to AccuRadio curated Broadway-dedicated radio channels and more.
 


The digital age virtually wiped out specialty theater record stores, where show-tune lovers could happily browse aisles bursting with cast albums and sheet music. Now some entrepreneurs are hoping to bring back such an experience -- online, of course.

Monday marks the launch of BwayTunes.com, which promises to become the Internet's most comprehensive catalog of digital musical theater music.

The website will have Broadway-related songs, albums and compilations on sale, as well as better ways to search for music, a personal locker to hold all downloads, a player to listen, access to AccuRadio curated Broadway-dedicated radio channels, links to sheet music and several blogs. It will even feature music for2 shows in development.

The new, ad-supported site is the brainchild of theater marketing professional Jim Russek, an executive creative director at theater advertising agency AKA-NYC, and Erik Hartog, a Wall Street strategist. They have partnered with 7digital, a fast-growing music and content digital platform with broad licenses with record companies.

"Every time I'd go on Amazon or iTunes, what I was looking for was hidden in 25 million songs and it was a long search," said Russek, who with Hartog has spent three years on the project. The result is free-floating location for casual fans and music buffs: "As the specialty music store was on the corner of a side street in a city, we're on every street corner in America."

While he didn't want to divulge the full costs of the project, Russek said the site becomes viable if it attracts 50,000 users a year, and direct mail invites will soon be going out to 600,000 theater fans. Music prices, which are set by the record companies, are the same as in iTunes -- $1.29 for many songs and $8.99 and up for albums.

Some differences from other Internet locations include that fact that MP3 downloads at BwayTunes.com will be provided at a bit rate of 320 Kbps, compared with the 256 Kbps at other locations. The creators also have added the production credits for cast albums to allow searchers to find even the most obscure figures. Down the road, they'd like to offer gift cards.

Russek, who as a young man used to race over to the Colony Record store near Times Square to get recordings or sheet music as a low-level employee of the "Ed Sullivan Show," now finds himself recreating that fabled store, which closed in 2012.

"In a lot of ways, that's true," he said, adding that revenue streams will come from the music, banner ads and offers from shows. "We'll try to stay a profitable business so that we don't have to be the online version of Colony going away."
 


© 2014 Associated Press under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 After Hours
1.   Twitter May Remove Pics of Deceased
2.   Assange Talks of Leaving Embassy
3.   BioBattery Tattoo May Power a Phone
4.   Social Media Feeds Rare Syndrome


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 

Mobile Technology Spotlight
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 
Samsung, B&N Target Amazon with Nook Tablet
They've seen the enemy and it is Amazon. So Samsung and Barnes & Noble are teaming up to combat their common foe with a 7-inch tablet that blends Samsung’s tech, Nook’s content and e-reader platform.
 
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.