Jumping into the wearables fray, CRM giant
this week released three products designed specifically to work on the Apple Watch. Salesforce for Apple Watch is designed to bring the personal technology of wearables to business users, the company said.
The three new products are Salesforce Analytics Cloud for Apple Watch, Salesforce1 for Apple Watch and Salesforce Wear Developer Pack for Apple Watch.
Analytics Cloud can leverage data from a wide range of sources, not necessarily Salesforce. From there the program presents data in an intuitive mobile interface. A mobile home screen can provide quick access to performance metrics, letting the user drill down into original data sets to see where teams are selling the most product and how performance is comparing to forecasts. The app is free with a paid license of Analytics Cloud and should be released next month.
"Salesforce Analytics for Apple Watch is a personal way for you to explore data, uncover new insights and take action with dashboards and lenses," wrote Daniel Debow, senior vice president of Emerging Technologies at Salesforce, on the company's blog. "You will also be able to swipe to get a quick glance of your most recently viewed dashboard, or use Handoff to transition between an Apple Watch and an iPhone seamlessly. In addition, you will be able to query via Voice Search to surface a report, view a dashboard or find other information."
Salesforce1 for Apple Watch delivers instant, personal notifications to sales people, service agents and marketers, according to Salesforce. In one example, sales managers can receive a discount approval request and take action directly from the Apple Watch.
Also, customer service managers can be alerted if a critical case is escalated or if call wait times are about to exceed thresholds, and digital marketers can be notified when a marketing campaign surpasses a goal. And employees can receive updates on key topics they follow in their communities. Salesforce1 for Apple Watch notifications is slated for release later this year.
Salesforce Wear Developer Pack
Finally, Salesforce Wear Developer Pack for Apple Watch lets Salesforce1 developers build enterprise apps for Apple Watch that connect directly to the Salesforce1 Platform. With Wear for Apple Watch, according to Salesforce, developers can immediately focus the user experience and have the identity, security and other shared services of the Salesforce1 Platform starting with the first line of code. The Salesforce Wear Developer Pack provides implementations and typical patterns for enterprise authentication, Salesforce API notifications, and working with Salesforce Mobile SDK response objects.
First announced last year, Salesforce Wear Developer Packs provide enterprise developers with sample code, documentation, demonstrations and reference apps for several devices. The packs to this point include support for Android Wear, ARM, Epson Moverio, Fitbit, Google Glass, Jawbone UP, Meta Glasses, Myo from Thalmic, Nymi from Bionym, Oculus Rift, OMSignal, Pebble, Philips, Samsung Gear II and Vuzix M100 Smart Glasses.
Brad Hodson, JobNimbus:
Posted: 2015-03-17 @ 5:30pm PT
The ubiquity of technology and software as our means of building customer relationships anywhere and anytime is just going to grow with this new wearable tech.
In all this advancement, it's important to remember that sales can't be about analytics anymore. It has to be customer focused and the tech that enables it must be based around the customer's needs and situations.
While seeing your annual sales stats is nice, if the app isn't helping you provide a better experience for your customers, it isn't going to help you.