Google is looking to make it easier for small businesses to produce their own commercials through YouTube thanks to a new service called YouTube Director. The service aims to let users create entire video ads using nothing more than their smartphones.
The service consists of three separate products: the YouTube Director for Business iPhone app; YouTube Director onsite; and YouTube Director automated video. Google, which owns YouTube, said the new product suite will make it easier for any company to produce their own video ads.
Creating Video Ads from Your Phone
YouTube has become an increasingly popular way for businesses to reach consumers with video ads. The amount of time people spend on the site watching videos has jumped at least 50 percent year over year, according to the company.
“Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video,” Max Goldman, product manager, YouTube Director, wrote in a company blog post. “Now, more than ever, businesses can connect with their customers through video advertising on YouTube.”
The smartphone app is free to download, but currently it's just available for iPhones and only for customers located in the U.S. or Canada. Google said the app allows users to create video ads for their businesses quickly and easily right from their phones, without any prior editing experience.
To simplify the production process, the YouTube Director app provides users with more than 100 video templates to choose from. Once selected, the app provides step-by-step advice to the user about how to create a video, including advice on how to frame a shot, what to say through dialogue, and how.
Onsite and Automated Services Available
The app also includes additional features such as the ability to add voiceovers to an ad, include a soundtrack, or create custom text animations. Once they're finished creating their ads, users will be able to get in touch with Google AdWords experts for advice about how to run their video campaigns on YouTube.
In addition to the Director smartphone app, YouTube is also offering its Director onsite service in select U.S. cities. With the onsite service, professional filmmakers will go to users' businesses to help shoot and edit their video ads if those users spend more than $150 to advertise on YouTube. At the moment, the onsite service is limited to Atlanta, Boston, Chicago, Los Angeles, San Francisco, and Washington D.C., although the company is aiming to bring the service to more cities soon.
The third product in the suite, the YouTube Director automated video, creates video ads automatically from existing assets such as logos and app screenshots in the App Store or Google Play Store. Unlike the other two Director services, the automated video service is available globally.