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Apple
Apple's iPhone Continues Its Domination in US

By Jennifer LeClaire
December 6, 2013 10:50AM

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We see now the full effect of the new iPhone 5S and 5C on the market," said analyst Roger Entner. "Apple came to market with its new devices later than Samsung did, so we're seeing the full onslaught of the new Apple phones. The fourth quarter is usually the strongest quarter for smartphone sales, so it should get even better for iPhone."
 


Samsung makes a lot of headlines for its market share in global markets. But it turns out Apple still reigns supreme in the smartphone wars stateside -- and by a healthy margin.

According to the latest comScore MobiLens and Mobile Metrix, which reports key trends in the U.S. smartphone industry, in October, Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share.

We turned to Roger Entner, principal analyst at Recon Analytics, to get his thoughts on the Apple victory. He told us the numbers do not surprise him.

"We see now the full effect of the new iPhone 5S and 5C on the market," he said. "Apple came to market with its new devices later than Samsung did, so we're seeing the full onslaught of the new Apple phones. The fourth quarter is usually the strongest quarter for smartphone sales, so it should get even better for iPhone."

150 Million Smartphone Owners

comScore reports that 149.2 million people in the U.S. own smartphones. That calculates to a 62.5 percent mobile market penetration during the three months ending in October -- and up 4.1 percent since July.

Again, Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers, up 0.2 percentage points from July. Samsung ranked second with 25.4 percent market share, up 1.3 percentage points. Motorola made the leap to third with 7 percent, up 0.1 percentage points. Finally, HTC and LG followed with 6.7 percent and 6.6 percent, respectively.

Android ranked as the top smartphone platform in October with 52.2 percent market share (up 0.4 percentage points), followed by Apple with 40.6 percent (up 0.2 percentage points), BlackBerry with 3.6 percent, Microsoft with 3.2 percent (up 0.2 percentage points) and Symbian with 0.2 percent.

In terms of where mobile consumers are going online, Google sites ranked as the top mobile media property with 88 percent of the traffic but Facebook came in a close second with 84 percent and posted the strongest mobile app performance.

Rounding out the top five most trafficked mobile sites are Yahoo sites, Amazon sites, and Apple. Also in the top 10 are AOL, Pandora.com, Microsoft sites, Wikimedia Foundation sites, Turner Digital, eBay, CBS Interactive, Glam Media, ESPN and the Weather Company. On the mobile app front, Google Play, Google Search, Pandora, YouTube, Gmail, Apple App Suite, Instagram, and Twitter are among user favorites.

Samsung's Global Wins

The smartphone market is exploding globally, growing 38.8 percent year-over-year in the third quarter of 2013. So says market research firm IDC's latest Worldwide Quarterly Mobile Phone Tracker.

Vendors shipped 258.4 million smartphones in the quarter. That's a new record for units shipped in a single quarter, beating the last quarter by 9 percent.

Samsung maintained its leadership position, shipping more units than the next four vendors combined, according to IDC. Samsung's flagship models received the lion's share of attention, with more carriers adding the Galaxy S 4, continued demand for the Galaxy S III, and the introduction of the Galaxy Note 3.
 

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