Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Did AT&T Just Out-Price T-Mobile?
Did AT&T Just Out-Price T-Mobile?

By Jennifer LeClaire
February 3, 2014 10:11AM

Bookmark and Share
This seems like a win-win for everyone. AT&T's new pricing scheme helps both families and small businesses save money, and it helps AT&T protect and grow its customer base. It is getting very interesting to see how AT&T is radically changing how wireless is priced and how we pay for it, said analyst Jeff Kagan.
 



After taking blow after blow from T-Mobile in 2013, a more aggressive AT&T is now taking swing after swing at the fourth-largest wireless carrier that it once tried to acquire. AT&T’s latest move promises its best-ever prices for small businesses and families on its network.

With its new plan, AT&T is targeting people who want family-size buckets of data and unlimited talk and text on a reliable 4G LTE network. For example, a family of four can now get unlimited talk and text, and 10GB of data -- AT&T says that is enough for the whole family to share -- for $160 a month.

"These new plans give customers what they want -- our best-ever prices on a best-in-class network," said David Christopher, chief marketing officer at AT&T Mobility. "We're making it easy for families who want it all -- great service, great value and big bucket of data to share."

What’s the True Price?

Consumers and small businesses (with up to 10 lines) can tap into the new plans. In the name of transparency, AT&T offered a chart of phones and prices. Two smartphones with the specs outlined above go for $130 a month. Three smartphones go for $145. The price rises to $160 for four smartphones and $175 a month. Customers who want to add more than five lines simply add $15 a line.

New AT&T customers can get these prices when they sign up for 10GB or larger buckets of data and purchase phones with AT&T Next -- which offers devices with no annual service contract and new devices every year for $0 down -- or bring their own devices or purchase phones at full retail price.

AT&T offered what it says is a comparative example: Verizon charges $260 monthly for a comparable plan that's now $160 from AT&T. A family with four smartphones with unlimited talk and text, and a shared 10GB bucket of data, could switch to AT&T from Verizon and save $100 a month.

Current AT&T customers can also save with these new plans when they choose 10GB or larger buckets of data. For example, AT&T said a family or small business with four smartphones could move to this new plan and save between $40 and $100 per month, depending on the current plan.

Revolutionizing Pricing

We caught up with Jeff Kagan, an independent analyst, to get his take on the new pricing structure. He told us he senses that extending the idea of low prices for families and small businesses is the new direction for the wireless industry -- and AT&T is taking it to new levels. He’s betting customers will love this. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:

Sophia:

Posted: 2014-02-19 @ 8:34am PT
As much as I can complain about mobile services in the UK they do seem to be more reasonably priced than in the US for which I am thankful! http://www.customerserviceguru.co.uk/telecoms/

Linda:

Posted: 2014-02-05 @ 11:40pm PT
Regarding inexpensive plans? Just wondering why I haven't heard you mention Walmart. They offer Straight-Talk ($45/mo-unlimited) and now Family Mobile ($39.88/mo-unlimited + for an extra $10/month-2.5GB on an additional laptop, tablet, etc). Not to mention each phone added, gets a $5-buck discount up to 5 phones total.

Ernie Johnston:

Posted: 2014-02-04 @ 8:42am PT
With T-Mobile we pay
$ 50 for 4 lines with 1000 shared minutes (who talks anyway, 3 males),
20 for unlimited texting on all lines,
30 for unlimited data on 1 line,
45 ($15 times 3) for 4.5GB of data each on the other 3,
----
$145 TOTAL Before Discount, Taxes, Fees & Installment Phone Purchases.
It is hard to see how we would pay less on AT&T, especially with 18 GB+ of data!



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Mobile Tech
1.   Is the Amazon Fire Phone a Winner?
2.   Review: Amazon's New Fire Phone
3.   Apple Smart Watch Patent Surfaces
4.   iPhone 6: Bad for Apple Tablet Sales?
5.   GoTenna: Work-Thru for Dead Zones


advertisement
Android SMS Worm on the Loose
Malware lets bad actors cash in.
Average Rating:
Is the Amazon Fire Phone a Winner?
It coulda been a contender -- but isn't.
Average Rating:
Review: Amazon's New Fire Phone
New ways to navigate, discover, shop.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 
Seagate Unveils Networked Drives for Small Businesses
Seagate is out with five new networked attached storage products aimed at small businesses. The drives are for companies with up to 50 workers, and range in capacity from two to 20 terabytes.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.