Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
iPad
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Samsung Lowers Price on New Galaxy Tab 2 Tablets
Samsung Lowers Price on New Galaxy Tab 2 Tablets

By Mark Long
April 12, 2012 11:50AM

Bookmark and Share
Samsung's aggressive pricing strategy for its next generation Galaxy Tab 2 models is a clear challenge to market leaders Apple and Amazon. Samsung's new 7.7-inch Galaxy Tab 2 launches on April 22 at $249.99, while the 10.1-inch Samsung Galaxy Tab 2 will begin shipping on May 13 at $349.99.
 



Samsung Electronics America is prepping a new line of aggressively priced Galaxy Tab media tablets and even smaller Galaxy Players for a U.S. release beginning this month and into May.

Samsung's new 7.7-inch Galaxy Tab 2 launches on April 22 at $249.99, while the 10.1-inch model will begin shipping on May 13 at $349.99. By contrast, Toshiba's recently announced 7.7-inch and 10.1 Excite tablets are being priced in the $449.99 to $499.99 range.

The low prices are an effort to better compete with U.S. market leaders Apple and Amazon. Samsung will launch the latest products through Best Buy's retail outlets as well as Amazon's online Web site.

Samsung's new Galaxy Player with a 3.6-inch HVGA screen suitable for gaming, videos and music applications is already available exclusively from Best Buy for $149.99. A 4.2-inch Galaxy Player will take its inaugural bows next month at $199.99.

Putting Pressure on Apple

Samsung's aggressive pricing strategy for its next generation Galaxy Tab 2 models is a clear challenge to market leader Apple. Piper Jaffray believes that a new 7.7-inch iPad is in the works but does not expect to see the new model launch this year.

"We continue to believe that Apple will release a sub-$300 iPad with a smaller display in calendar year 2013," wrote Piper Jaffray analysts Gene Munster and Douglas Clinton in a March investor note.

When we asked whether Piper Jaffray foresees an earlier launch date for a 7.7-inch iPad, Clinton responded in an e-mail Thursday, saying, "Our thoughts on the timing of the smaller iPad remain unchanged despite Samsung's [latest] Galaxy releases."

So in theory Samsung will have ample opportunities this year to attract the attention of price-conscious American consumers who may be leery of locking themselves in to the Amazon-centric software capabilities of the Kindle Fire. However, the important student market may not be as receptive to Samsung's lower priced offerings as one might believe at first blush.

Piper Jaffray's analysts noted recently that so far, Apple is maintaining its significant advantage over rival tablet makers among American teenagers. A recent survey conducted by the investment firm shows that 34 percent of students now own a tablet -- up from 29 percent in the autumn of latest year.

"Of those tablet owners, 70 percent owned iPads, 19 percent owned Android tablets and 11 percent owned Kindle Fires," Munster and Clinton said.

Products in Search of a Market

Both of Samsung's new Galaxy Tab 2 media tablets integrate dual-core processors and run Google's latest Android 4.0 platform, also known as Ice Cream Sandwich. What's more, both devices can double as an IR blaster featuring universal remote capabilities for controlling a variety of home entertainment gear.

The company also has high hopes for its new Galaxy Player offerings, which integrate Wi-Fi and Bluetooth 3.0 wireless radios but do not offer any cellular connectivity options. The diminutive gadgets are also designed to run Google's older Android 2.3 platform, otherwise known as Gingerbread, and stereo speakers are only available on Samsung's new 4.2-inch model.

So the biggest question is whether many U.S. consumers will be willing to purchase a Galaxy Player model at the $149.99 and $199.99 price points. Americans already can purchase advanced smartphones featuring similar multimedia capabilities and similarly sized screen as well as a 7.7-inch media tablet for $199.99 from vendors such as Amazon as well as Barnes and Noble.
 

Tell Us What You Think
Comment:

Name:

sourabh vashisht:

Posted: 2012-05-13 @ 2:51am PT
Samsung mobile: mind blowing, very nice & so beautifull .....

user:

Posted: 2012-04-12 @ 12:17pm PT
You state, "while the 10.1-inch model will begin shipping on May 13 at $349.99". Are you sure about that price? Everything I have seen shows it at $450.





 iPad
1.   Apple and Samsung Feel the Heat
2.   iPhone 6: Bad for Apple Tablet Sales?
3.   iPad, Other Devices Might Cause Rash
4.   Oyster E-Book Service Is Expanding
5.   Is the Samsung Galaxy S an iPad Killer?


advertisement
iPhone 6: Bad for Apple Tablet Sales?
Most likely, it will be a huge hit.
Average Rating:
Apple and Samsung Feel the Heat
As tablet competitors are gaining steam.
Average Rating:
iPad, Other Devices Might Cause Rash
Skin eruptions traced to nickel in iPad.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
 
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.