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Blueocean Presenting at Analytics Conferences
Blueocean Presenting at Analytics Conferences
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PUBLISHED:
JUNE
13
2014



Blueocean Market Intelligence, a global research and analytics firm, announced today that key senior executives will present at Predictive Analytics World Chicago, Insight Innovation Exchange North America and Market Research Exchange -- three industry conferences committed to high levels of innovation, thought leadership and networking.

• At Insight Innovation Exchange North America in Atlanta, CEO Kumar Mehta, Ph.D., will present “Superior Insights Through Information Integration: Putting 360 Into Practice” on Monday, June 16 at 4:40 p.m. He will explain how research departments can effectively synthesize knowledge from the copious amount of data generated, including primary market research, syndicated data, transactional data, social media and more. Using real case studies, he will demonstrate how to apply a holistic, 360 approach to produce better insights and achieve greater business impact.

• At Predictive Analytics World Chicago, Durjoy Patranabish, senior vice president -- big data analytics, will present “The New Age of Analytics” on Tuesday, June 17 at 2:15 p.m. He will discuss the convergence of machine-driven analytics with the computer science and software industries, and explain how this synergy can deliver more meaningful outcomes for organizations.

• At Market Research Exchange in Austin, Texas, Shaikat Sen, senior vice president -- primary research, will present “A 360 Approach to Brand Health Measurement: Helping You Meet the Challenges of Tomorrow” on Monday, June 23 at 2:45 p.m. He will review best practices in the evolving brand health tracking environment, present potential solutions and moderate an open-forum about taking brand health measurement into the next generation.

“At Blueocean Market Intelligence, our team of analytics and research professionals make incredible efforts to stay ahead of new technologies and trends, and continually advance the industry,” said Mehta. “We have pioneered concepts such as 360 Discovery that are helping organizations worldwide effectively synthesize information and achieve lasting business impact as a result.”

To learn more about services and executives at Blueocean Market Intelligence, visit www.blueoceanmi.com.

About Blueocean Market Intelligence

Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions.

Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes more than 700 professionals serving the world’s largest companies from offices in the United States, United Kingdom, Singapore, Dubai and India. To learn more, visit www.blueoceanmi.com.

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