Gartner Names DataSource One of the 'Cool Vendors in CRM Marketing Applications' for 2014
KANSAS CITY, MO, April 9, 2014 -- DataSource, Inc., one of America’s leading managed services providers in the marketing resource management space, announced today its recognition in the “Cool Vendors in Marketing Applications” for 2014 by . The March 2014 report, authored by Principal Analyst, Kim Collins et al., outlines, “This year's Cool Vendors for CRM marketing applications provide robust asset management, MRM in a business process outsourcing model, integrated marketing solutions for small or midsize businesses, communities for constituent-based industries, and a cross-channel customer engagement platform.”
Within the Cool Vendor Report, Gartner references one of the companies as one of the first technology providers to offer marketing resource management (MRM) capabilities in a managed service model.
DataSource’s proprietary technology platform, MarketNow, provides their clients with turn-key solutions for brands with complex distribution to deliver efficient and effective multi-channel campaigns to local markets. With MarketNow, DataSource allows brands to consolidate functions across their organization, leverage buying , increase speed to market, automate with technology and streamline processes to precisely execute integrated marketing and training programs in a proven framework.
“We are honored to be recognized by such a prestigious and universally respected organization such as Gartner. We take pride in our ability to seamlessly blend marketing resource management with business process outsourcing to streamline our clients’ marketing functions ” said David Holland, CEO of DataSource. “We believe it’s a testament to the market demanding a turn-key, technology enabled, level operational solution in a managed services model to solve complex distribution needs in delivering integrated marketing and training campaigns to the local market.”
DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting.