Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
UCS Invicta: Integrated Flash
Deploy flash memory technology to
deliver peak workload performance.

Find out more>>
Customer Service
Real-time info services with Neustar
Average Rating:
Rate this article:  
At 1,070 Feet, Salesforce Tower To Dominate S.F. Skyline
At 1,070 Feet, Salesforce Tower To Dominate S.F. Skyline

By Barry Levine
April 11, 2014 1:40PM

Bookmark and Share
The move into 30 floors of the 61-story Salesforce Tower will mean a major increase in the San Francisco office space that Salesforce, already that city's largest tech employer, will have. The company currently leases a half-million square feet at another building a block away, and it will all 30 floors in another building under construction.
 


To power its cloud-oriented operation, Salesforce wants to be closer to the clouds. On Friday, the company announced it is leasing half the to-be-built Transbay Tower in San Francisco, the tallest building on the West Coast.

The 61-story skyscraper will be renamed Salesforce Tower for its new anchor tenant and will open in 2017. It is expected that the Salesforce cloud logo will adorn the building. The company will pay $560 million over 15-1/2 years to Boston Properties, the lead developer, and will get 30 floors of office space totaling 714,000 square feet. The total cost of the building's construction is budgeted at $1.1 billion.

The move means a major increase in the amount of San Francisco office space that Salesforce, already that city's largest tech employer, will have. The company currently leases a half-million square feet at another building a block away, which it will maintain, and it will occupy every one of the 30 floors in another building under construction. The three buildings are all located near the intersection of Fremont and Mission streets.

'Transformative Impact'

In a statement, Boston Properties' Executive Chairman Mortimer Zuckerman said the 1,070-foot-tall tower "will have a transformative impact on the San Francisco skyline." Salesforce Chairman and CEO Marc Benioff told news media that the "expansion of our urban campus represents our commitment to growing in the city."

Previously, Salesforce had been considering the construction of a 2-million-square-foot facility in Mission Bay, but abandoned those plans in 2012.

Last week, the company announced a new strategy which it said was designed to transform how specific industries interacted with their customers.

Cloud solutions are being packaged for six global industries: financial services and insurance, health care and life sciences, retail and consumer products, communications and media, public sector, and automotive/manufacturing.

The solutions involve teams of experts in those industries, the development of an ecosystem of preferred partners, and the utilization of the Salesforce 1 Platform. In each case, the idea is to use customer relationship management to increase customer trust, loyalty and engagement.

'Personalized Engagement'

In financial services and insurance, for instance, the company's offered solution is designed to go beyond transactional relationships with customers and create what it describes as "lasting trust through personalized engagement."

For health care and life sciences, the objective is to improve the patient experience, outcomes and cost. And, for retail and consumer products, it's to "transform the shopping experience" by increasing brand loyalty and engagement for customers wherever they shop.

Salesforce has started hiring executives in each of the verticals, such as former Comcast Cable CIO Andy Baer to lead the communications and media effort, and former Gap executive Shelley Bransten for the retail and consumer segment. Additionally, the company has indicated it may make acquisitions or partner with other companies in each of the verticals, if those routes would be more beneficial than building the necessary functionality itself.
 

Tell Us What You Think
Comment:

Name:



Get Powerful App Acceleration with Cisco. In a world where time is money, you need to accelerate the speed at which data moves through your data center. Cisco UCS Invicta delivers powerful, easy-to-manage application acceleration for data-intensive workloads. So you can make decisions faster and outpace the competition. Learn More.


 Customer Service
1.   Oracle To Buy TOA Technologies
2.   Chief Customer Officers' Clout Grows
3.   FTC Wants Fix for Mobile Cramming
4.   Watson's First Consumer-Facing Gig
5.   Social Media Haters Speak Up


advertisement
Chief Customer Officers' Clout Grows
Especially in the tech sector.
Average Rating:
FTC Wants Fix for Mobile Cramming
Overcharges are 'the perfect scam'.
Average Rating:
Social Media Haters Speak Up
Survey says, now showing a little love.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Ruling Against Microsoft Raises E-Mail Privacy Concern
Microsoft has been ordered to hand over e-mails to law enforcers in the United States as part of a criminal investigation, even though the e-mail is stored at a data center in Dublin,Ireland.
 
Twitter Buys Password Manager Startup Mitro
Following on the heels of another acquisition earlier this week, Twitter is adding to its fold a password-manager security startup called Mitro, which in turn is releasing its code as open source.
 
Government Requests for Customer Data Skyrocket
Requests for customer data from the government jumped 50 percent in the first half of 2014, according to Twitter, which received more than 2,000 requests for user info from gov't agencies.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.