Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Mobile Tech
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Is Facebook Ramping Up App Marketing?

Is Facebook Ramping Up App Marketing?
By Adam Dickter

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

More attention to apps helps Facebook move into mobile advertising without increasing the ads on its own site. Facebook's apps would have to be compelling but that should be easier than trying to transform Facebook itself to a mobile screen and then add ads because you start with the ad or app revenue as a core component of the design.
 


The venue for Facebook's biggest push yet into the potentially lucrative world of mobile application marketing could be its upcoming F8 2014 Conference in San Francisco, observers and analysts say.

Facebook already sells apps, but not as many as Apple's App Store or Google Play. With more than a billion user accounts the company has much bigger ambitions to serve as a conduit between developers of games, guides and other fun and useful programs.

Ilya Sukhar, Facebook's top developer exec, who came to the company when it bought cloud-based Parse, which Sukhar co-founded, has said in published reports that sweetening the deal for developer partners will be a big part of the April 30 F8 conference, the first in three years.

Will Facebook Be a Player?

Facebook seems to be banking on the willingness of users to buy apps directly through its environment, which has fewer offerings, rather than from app stores that increasingly sell hundreds of thousands of offerings that can be difficult to search.

The app market was essentially launched with Apple's iPhone and iPods. The number of downloads continues to soar, going from under 10 billion in 2010 to about 50 billion last year for the four top smartphone platforms, according to Mobilestatistics.com. Android users gobbled up the most apps last year, followed by Apple's iOS users, BlackBerry users and Windows Phone users.

We asked technology analyst Jeff Kagan for his take on the app market. "Apps have exploded in the last five or six years," Kagan said. "Today the leader in the app market is Apple and Google. However others can do well in this space if they do it right. Will Facebook become a player in app marketing? They have the potential if they can structure and market themselves correctly."

Revenue Potential

Rob Enderle, principal analyst at The Enderle Group, told us that while Facebook may not grow to dominate the app market, it can still make some money trying.

"Apple actually uses a very different revenue model and Google pretty much owns on-line advertising," Enderle said. "[Facebook] will never be Apple nor match Google unless Google crashes and burns or is taken apart by a government. However they could increase their revenue through apps sharply and for mobile users this could be the best way to revenue and profit because it directly deals with the small screen issues."

He added that increased attention to apps helps Facebook move more vigorously into mobile advertising without increasing the ads on its own site.

"The apps would have to be compelling but that should be far easier than trying to transform Facebook itself to a mobile screen and then add ads, because you start with the ad or app revenue as a core component of the design and not an afterthought," Enderle said.
 

Tell Us What You Think
Comment:

Name:

hellocommonsense:

Posted: 2014-03-14 @ 8:01pm PT
This just tells us the big app boom is over for the most part. No app developers aren't going to able to pay both the app stores cut and then all the other services they then have to use like facebook just so people can find the app. Stick a fork in it, peak app dev days are over, the numbers don't work. 25 developers worldwide get the lions share of apps, most companies are better off with discovery on the web where they won't go broke doing it.



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Mobile Tech
1.   Apple Stock Soars Ahead of IPhone 6
2.   HTC One M8 Windows Phone Unveiled
3.   Verizon Tops in Mobile Networks
4.   Sprint Out with Data Guns Blazing
5.   Best Buy Leaks Moto 360 Watch Info


advertisement
HTC One M8 Windows Phone Unveiled
Can be POS device for small business.
Average Rating:
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Cost of Target Data Breach: $148 Million
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 

Enterprise Hardware Spotlight
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 

Mobile Technology Spotlight
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.