Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Business Intelligence
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Does Your Company Need a Chief Data Officer?
Does Your Company Need a Chief Data Officer?

By Jennifer LeClaire
February 12, 2014 7:33PM

Bookmark and Share
It's crucial in this era of big data for a business to have a chief data officer, a C-level person responsible for crafting and implementing data strategies, standards, procedures, and accountability policies at the enterprise level. A chief data officer also typically functions proactively by championing data as a strategic business asset and driver of revenue.
 



Gone are the days of the one-title-fits-all-technology-roles in the enterprise. The industry has evolved to include various specialties and the position of Chief Data Officer is becoming one of the most important.

Indeed, in today's world of big data, the need for a chief data officer is emerging as a hot topic. According to market-research firm Gartner, this trend, combined with the increasing need to understand how data is being used within a company, is driving the demand for CDOs.

As the name suggests, a chief data officer is responsible for governing enterprise data and leveraging customer data as an asset. That means overseeing how data is collected, analyzed, and secured.

CDOs obviously need to work closely with others in the C-suite, including the chief technology officer, chief information officer, chief marketing officer, chief security officer, and of course the CEO. In fact, depending on how responsibilities are allotted, there can be considerable overlap between the duties of a chief data officer and the CTO or CIO on the technology side, as well as the CSO on the security side, and the CMO on the marketing side.

CDO's Stock Rising

Gartner predicts that by 2015, 25 percent of large global organizations will have appointed CDOs. The Gartner research also estimates that 65 percent of CDOs are in the U.S., while 20 percent are in the U.K. To-date, the CDO role can be found in more than a dozen counties, and more than 25 percent of CDOs are women.

Not surprisingly, the position is most commonly found in heavily regulated industries, media and government. But it doesn’t stop there. So the question, then, is, does your company need a CDO?

The answer may be yes if you need a peer and partner who can manage data and who has the knowledge, background and skills to do so, Debra Logan, research vice president and Gartner Fellow, wrote in a blog post. That, she said, is because the CDO makes room for CIOs to focus on the more than full-time jobs that they already have.

Owning It

CDOs are appearing more rapidly in some industries than in others. “Banking, government and insurance are the first three industries to adopt the CDO role and in that order. However, we are now seeing other industries following,” Logan said. “For example, we saw the first significant appointments in the advertising industry in 2013.”

Logan stressed that CDOs don’t “own the data.” They may, however, own key processes around the data and be "in charge" of some data. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Business Intelligence
1.   Watson's First Consumer-Facing Gig
2.   HP Drops $50M on Hortonworks
3.   Esri, SAP Team on Data Mapping
4.   Chief Customer Officers Boost Profits
5.   IBM Launches Big Data Cloud Service


advertisement
Watson's First Consumer-Facing Gig
Helps military adjust to civilian life.
Average Rating:
HP Drops $50M on Hortonworks
Targeting enterprise big data needs.
Average Rating:
Chief Customer Officers Boost Profits
CCO Council reporting the benefits.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.