Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
GET RECOGNIZED
Let an ISACA® certification elevate your career.
Register today and save
You are here: Home / Sales & Marketing / Reinvented Ads for Reinvented Skype
DDoS Protection Powered By Verisign
Microsoft Is Reinventing Ads for a Reinvented Skype
Microsoft Is Reinventing Ads for a Reinvented Skype
By Barry Levine / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
NOVEMBER
15
2012


Microsoft is Skyping the planet -- moving the reinvented technology into Windows 8 and, more recently, into the workspace. Now, the technology giant plans to use the platform to reinvent advertising.

On the Microsoft Advertising blog, at the Monaco Media Forum, and elsewhere the company is describing these "new premium advertising experiences," called Skype Ads for Windows 8. Skype's general manager for advertising and monetization, Sandhya Venkatachalam, told AdWeek on Thursday that the company is beta-testing an ad platform that is interactive, social and conversational.

'Ongoing Dialog'

Venkatachalam described possible ads that resemble services or interactive apps more than ads. For instance, auto configuration tools on Skype could allow two people on either ends of a phone call to mutually play with car customization -- and then schedule an actual test drive of some version of the envisioned vehicle.

Another example: An airline could provide a list of vacation spots and trip planning tools, which Skype users could share, in real-time or not, to plan out a family trip.

The most exciting idea, she told AdWeek, could be "the vision of building a more permanent and persistent destination on Skype where brands have an ongoing dialog with the Skype audience."

This kind of dialog, according to Microsoft, could take the form of a sponsored, interactive social group that, say, lets participants view clips from a TV show, get more info about the show's contestants, and perhaps have live video calls with a contestant.

As an ad platform, Skype potentially starts out with a large base. The company has said that it currently has more than 280 million monthly active users, or MAUs. The average session on Skype is 30 minutes long, and half of the calls are video-based.

Conversation Ads, Skype in Workspace

This new vision is the latest in a series of advertising-related initiatives Microsoft has undertaken with Skype. In May, the company announced Conversation Ads, which are intended to provide conversation starters for callers using the service, although some observers also saw them as a way to drive users to sign up for the premium, ad-free version. Microsoft has also unveiled homepage sponsorships for desktop and mobile.

Last week, the company launched Skype in the workspace, or SITW. The free online service is intended to foster the creation of communities for small- and medium-size businesses, where users post and respond to opportunities and follow up with IM, phone calls and live demonstrations.

In its announcement of SITW, Microsoft did not outline the revenue stream, although it is expected that, as with other free online products, additional premium services could be offered for a price -- or the new, participatory Skype ads could be rolled out so that, for instance, callers could exchange or sample interactive tools advertised for a business service or product.

The company also recently said that its Messenger communications service would be ending its 12-year lifespan for most markets by the end of first-quarter 2013. Microsoft is attempting to transition the 100-million-plus Messenger users to Skype.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN SALES & MARKETING
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
HP Previews ProLiant Gen9 Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 
Alert: HP Recalls 5 Million Notebook AC Power Cords
HP is recalling about 5.6 million notebook computer AC power cords in the U.S. and another 446,700 in Canada because of possible overheating, which can pose a fire and burn hazard.
 

Mobile Technology Spotlight
Apple Sets Sept. 9 Event: iPhone 6, iWatch on Tap?
Save the date. Apple formally announced that its long-anticipated “special event," will take place on September 9. Does the tech giant have the iPhone 6, and the iWatch up its sleeve?
 
Samsung's New Smart Watch Makes Calls Without Phone
Following up on the Gear 2, Samsung has unveiled a new 3G smart watch, the Gear S, that stands out in its ability to make phone calls and send text messages without a smartphone.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.