Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Mobile Tech
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Zebra Tech Buys Motorola Enterprise for $3.45B
Zebra Tech Buys Motorola Enterprise for $3.45B

By Jennifer LeClaire
April 16, 2014 12:07PM

Bookmark and Share
In essence, by acquiring Motorola's Enterprise business, Zebra Technologies is buying up Motorola’s Symbol Group -- its bar code scanner business -- which is a niche operation. But Zebra could find that Symbol is in danger of going Blackberry if it doesn't reinvent itself, said Gartner network and telecom analyst Michael Disabato
 



Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal. The ink is expected to dry on the transaction by the end of 2014.

What is Zebra Tech, a recognized name in barcode and enterprise printing, asset tracking, Internet of Things (IoT) solutions, and motion and location sensing, actually getting? Plenty.

Motorola’s Enterprise business is a leading brand in mobile computer and advanced data capture communications technologies and services. The unit raked in about $2.5 billion in sales, excluding sales of iDEN products, in 2013. Motorola is keeping the iDEN business.

"Our Enterprise business is an ideal fit for Zebra," said Greg Brown, Motorola Solutions chairman and CEO. "This transaction will enable us to further sharpen our strategic focus on providing mission-critical solutions for our government and public safety customers.”

Zebra Bets Big on Tech

Through this acquisition, Zebra enters a segment where Motorola is a strong competitor while also strengthening its position in industries like retail, transportation and logistics and manufacturing. Motorola’s Enterprise business serves about 95% of the Fortune 500.

"This acquisition will transform Zebra into a leading provider of solutions that deliver greater intelligence and insights into our customers' enterprises and extended value chains," said Anders Gustafsson, Zebra’s CEO.

"The Enterprise business will generate significant value for our shareholders by driving further product innovation and deeper engagement with our customers and partners. It positions Zebra as a leading technology innovator, with the accelerating convergence of mobility, data analytics and cloud computing."

For its part, Zebra posted sales totaling $1 billion in 2013. The company is betting the combination of its existing technology offerings and asset tracking solutions, together with Motorola’s Enterprise business, will create an industry leader in enterprise asset intelligence for the Connected Age. Zebra noted the merged company would have posted $3.5 billion in sales in 2013.

Going BlackBerry?

Zebra pointed out several “key benefits” to the deal. One advantage is a stronger combined platform with multiple growth opportunities. Another is gaining a new and product, technology and IP portfolio. Zebra also cited as benefits the comprehensive products it offers a variety of global industries, a diversified business mix, and positive cash flow.

We caught up with Michael Disabato, managing vice president of Network and Telecom at Gartner Inc., to get his thoughts on the buy. He told us, in essence, Zebra is buying up Motorola’s Symbol Group -- the bar code scanner business -- which is a niche operation.

“Symbol is in danger of going Blackberry. When you go to the Apple Store, the sales people have an iPhone with a sled on it, so why do they need this special-purpose, very expensive Symbol device that’s running Windows CE when I can put the sled on an iPhone 5 running iOS 7, manage it, and not worry about operating system upgrades?” Disabato asks.

“Symbol could become irrelevant if it doesn’t reinvent itself. These are used in warehouses and shipping docs, so maybe an iPhone isn’t your best bet, but going with an Android or something along those lines and being able to keep concurrency with the operating system may be valuable," he added.
 

Tell Us What You Think
Comment:

Name:

Bob Avon:

Posted: 2014-04-17 @ 11:39am PT
Just a reminder - Motorola paid $3.9b to acquire Symbol Technologies.



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Mobile Tech
1.   BBM Now Available on Windows Phone
2.   Virgin Mobile Offers Custom Plans
3.   Asana Revamps Mobile App
4.   Android 'Fake ID' Puts Millions at Risk
5.   FTC Wants Fix for Mobile Cramming


advertisement
Android 'Fake ID' Puts Millions at Risk
Users: stick to apps from Google Play.
Average Rating:
Researchers Tout Battery Breakthrough
Lithium anode could triple capacity.
Average Rating:
Dell, BlackBerry Downplay Threat
Say Apple-IBM alliance can't hurt them.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.