Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
UCS Invicta: Integrated Flash
Deploy flash memory technology to
deliver peak workload performance.

Find out more>>
E-Commerce
Is your endpoint data protected?
Average Rating:
Rate this article:  
BlackBerry Hops on Amazon Bandwagon

BlackBerry Hops on Amazon Bandwagon
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The deal doesn’t make much difference for Amazon or BlackBerry. Although every little move helps a little, the bell has already tolled for BlackBerry. It’s sad but true. Teaming up with Amazon is too little, too late. BlackBerry has waited too long. It’s like we’re several hours after the Titanic hit the iceberg. There is nothing BlackBerry can do.
 


Handset maker BlackBerry may be way down but it’s not completely out. The company is riding the wave of publicity Amazon is unleashing with its new smartphone by aligning with the e-commerce giant’s app store.

BlackBerrry-Amazon Appstore compatibility will become a reality when the company soon launches version 10.3 of its operating system. And with Amazon Appstore access, BlackBerry users have a much larger catalogue to choose from, including thousands of the most popular apps and games.

Indeed, Amazon’s Appstore has more than 24,000 Android apps. BlackBerry 10 users can finally download apps like Netflix, Pinterest, Groupon, Candy Crush Saga and Minecraft. The question is, will it make any difference whatsoever for BlackBerry at this point in its downfall? Of course, the handset maker is playing it up for all it thinks it’s worth.

BlackBerry’s Amazon Hype

“Making the Amazon Appstore available on BlackBerry 10 devices will help BlackBerry continue to meet two essential needs: greater app availability for our smartphone users and enhanced productivity solutions for enterprises,” said BlackBerry Executive Chairman and CEO John Chen. “We’ve listened to our customers and have taken this important step to deliver on their needs, while executing on our strategy.”

Chen has to say and believe those words. BlackBerry and Amazon will be working with members of the handset maker’s application developer community to help them believe it as well. The companies will help developers migrate their apps to the Amazon Appstore in time for the launch of 10.3. BlackBerry is hyping the store’s promotional tools, like Appstore Developer Select, Amazon Coins, and the Developer Promotions Console, which makes possible real time pricing adjustments and specials. There’s also a Free App of the Day program.

According to market research firm IDC, BlackBerry has dipped from 43 percent of the smartphone market in 2011 to 14 percent in 2013. By way of comparison, Android-powered phones have surged to 81 percent globally.

Losing Touch With Reality?

We turned to Roger Entner, principal analyst at Recon Analytics, to get his take on the deal. He told us, in quite frank terms, that it doesn’t make much difference for either company. Although every little move helps a little, the bell has already tolled for BlackBerry, he said.

“It’s sad but true. It’s too little, too late. They have waited too long. It’s like we’re several hours after the Titanic hit the iceberg” Entner said. “There is nothing they can do.”

The only part of BlackBerry Entner sees as potentially valuable is the enterprise e-mail server and he said even that is a huge question mark. What’s more, he said, every day the company waits to sell the BlackBerry Messenger it becomes less relevant.

“When you look at the whole BlackBerry saga over the last eight years it is a continuous story of miscalculations from successive management teams,” he said. “By now you can’t even blame it all on Jim Balsillie and Mike Lazaridis. They are living so far in the past they’ve lost touch with reality.”
 

Tell Us What You Think
Comment:

Name:



AdvertisementToday's CIO needs to adopt an "Everyone's IT" approach to leadership, embracing technology to increase enterprise agility & collaboration. View the free Gartner research report to learn how to adapt your IT leadership style to today's business standards.


 E-Commerce
1.   Facebook Offers Cross-Device Analytics
2.   Pre-IPO Alibaba Has Accounting Woes
3.   App Directly Links Brands, Consumers
4.   Online Sites vs. Retailing in India
5.   Experian Debuts Anti-Fraud Platform


advertisement
Call Center Training: Tips for Success
Hire right, role play, and keep it real.
Average Rating:
Facebook Offers Cross-Device Analytics
Marketers can track ad conversions.
Average Rating:
Online Sites vs. Retailing in India
E-commerce potential lures foreigners.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 
Premier FBI Cybersquad in U.S. To Add Agents
After helping prosecutors charge Chinese army officials with stealing trade secrets from major companies and by snaring a Russian-led hacking ring, the premier FBI cyber-squad is getting a boost.
 
Apple Opens iCloud Data Center in China
Treading lightly, Apple acknowledged it has started to store encrypted iCloud personal data of some Chinese users on servers in mainland China, operated by the state-owned China Telecom.
 

Enterprise Hardware Spotlight
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 
Cisco Axes 6,000 Employees in Restructuring Plan
Faced with declining profits, Cisco is laying off up to 6,000 employees in the months ahead -- a whopping 8 percent of its global workforce. That's in addition to the 4,000 jobs Cisco cut last year.
 
Web Slows, Have Internet Routers Reached The Limit?
If you encountered problems connecting to the Internet on August 12, you weren't alone. Networking experts blame the wide-scale slowdown on outdated routing systems that are reaching their limits.
 

Mobile Technology Spotlight
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
RootMetrics Ranks Verizon Tops in Mobile Networks
Verizon Wireless is the top-performing cellphone service provider, according to a new report. In the first half of 2014, Verizon led on a nationwide and state-by-state basis -- and in metro areas.
 
Sprint Comes Out with Data Guns Blazing
As its new CEO promised, Sprint has rolled out a new aggressively competitive price plan. The shared data plans promise twice the high-speed data and at lower prices than AT&T and Verizon Wireless.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.