Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
You are here: Home / Enterprise I.T. / Intel Seeks To Help See Through Cloud
Is your endpoint data protected?
Intel Seeks To Help Clarify Technology Behind the Cloud
Intel Seeks To Help Clarify Technology Behind the Cloud
By Jennifer LeClaire / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
JANUARY
15
2014



Intel is teaming up with 16 leading cloud service providers (CSPs) to roll out an initiative that aims to provide cloud users with a clear view into the tech powering CSP infrastructure before they purchase any services. Dubbed the Intel Cloud Technology program, the initiative addresses a growing need as the infrastructure-as-a-service (IaaS) trend picks up momentum.

Industry research firm IDC sees IaaS revenue increasing 41 percent annually by 2016. With more companies considering outsourcing their IT services, the technology that powers cloud-based services and applications matters more than ever.

"Much like when choosing a car, the type of engine that runs a cloud service dramatically affects performance and efficiency," said Jason Waxman, vice president of Intel's Data Center Group and general manager, Cloud Platform Group. "Cloud customers want to know what technology their applications are running on because it has direct impact to their business. For the first time, users will have the transparency to select the technologies that are optimal for running their applications in the cloud."

Powered by Intel

Here's how it works: CSPs participating in the new Intel program will be recognized by using the "Powered by Intel Cloud Technology" badge to distinguish their Intel-based instances where the performance and security capabilities of the underlying hardware become transparent to the end user.

Intel points to research presented at the HotCloud 2012 conference that showed heterogeneous cloud infrastructure environments may result in 40 percent to 60 percent performance variation. Therefore, Intel argued, end users are increasingly looking for more insight into the performance, capabilities and cost trade-offs of the many instances that CSPs offer so they can get the right size and type of performance matched to their specific workloads.

"The key to unlocking flexibility, productivity and cost trade-offs when using the public cloud is choosing a quality provider with platform performance and capabilities that meet our specific needs," said Don Whittington, CIO of Florida Crystals, owner of Domino Sugar and C&H Sugar). "With our CSP Virtustream participating in Intel Cloud Technology program, we are now aware of the underlying hardware powering the services we buy and we can make better choices to ensure we have the optimal workload performance for our investment."

Who Really Benefits?

We turned to Charles King, principal analyst at Pund-IT, for his take on the new program. He told us often when a new idea catches fire in technology, it takes some months or years before vendors and customers grasp its full implications and effects -- and that's certainly the case with cloud computing-based services.

"While at one level CSPs are simply selling variants of traditional hosted IT services, the infrastructures supporting cloud-based offerings and the performance they deliver can be wildly disparate, often resulting in a sort of 'your mileage may vary' approach that risks injured feelings, dashed expectations and disgruntled customers," King said.

Overall, he believes the new program will pay dividends for everyone involved. CSP members will benefit from the increased transparency the program offers, both in promoting their services and educating clients, he said, and customers engaging with participating CSPs will appreciate the greater levels of clarity into the services they are offered, along with higher levels of satisfaction with properly configured solutions.

"Last but not least, Intel itself is likely to benefit from the program," King said. "Building what amounts to a 'window into the cloud' should help extend and expand the growth of cloud services that are critical to the company's current and future growth."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.
MORE IN ENTERPRISE I.T.
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Dairy Queen is known for its hot fries and sweet treats, but it just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.