Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Big Data
Tame your scariest paperwork. Find Out How
Average Rating:
Rate this article:  
Google Adds
Google Adds 'Do Not Track' Capabilities to Chrome

By Jennifer LeClaire
November 7, 2012 2:13PM

Bookmark and Share
"Do not track," while sought by privacy advocates, is not popular with advertisers. In October, More than three-dozen Association of National Advertiser board members, including IBM, Intel, GM and Proctor & Gamble, signed an open letter to Microsoft CEO Steve Ballmer voicing concerns about plans to ship Internet Explorer 10 with DNT turned on.
 



Google has finally followed through on "do not track," or DNT, promises for its Chrome browser. The browser-maker just added built-in DNT capabilities to its latest developer's build.

As the name suggests, DNT capabilities mean Web browser users can decide whether or not they want to allow Web sites to track personal information. It blocks advertisers and Web sites from collecting personal information that is typically used to target ads or otherwise learn more about their surfing habits. That's the theory.

Ami Fischman, a software engineer at Google, said that build offers an option to send a "do not track" request to Web sites and Web services. "The effectiveness of such requests is dependent on how Web sites and services respond," he wrote in a blog post, "so Google is working with others on a common way to respond to these requests in the future."

Advertisers Hate It

Google is well behind the DNT curve. Microsoft announced it would implement DNT in Internet Explorer 10. IE 9 already has DNT preferences, as does Firefox 4 and Safari 5.1. Noteworthy is the fact that Web sites are not obligated to obey the signals that DNT preferences send.

DNT is not popular with advertisers. In October, More than three-dozen Association of National Advertiser board members, including folks from IBM, Intel, GM and Proctor & Gamble, signed an open letter to Microsoft CEO Steve Ballmer voicing their concerns about Microsoft's plans to ship Internet Explorer 10 with the DNT feature turned on by default.

The letter emphatically stated that Redmond's decision would "undercut the effectiveness of our members' advertising and, as a result, drastically damage the online experience by reducing the Internet content and offerings that such advertising supports. This result will harm consumers, hurt competition, and undermine American innovation and leadership in the Internet economy."

Longer Battery Life?

With the new Chrome stable release, Google is also making other changes. Fischman said Google recent enabled GPU-accelerated decoding for Chrome on Windows.

"Dedicated graphics chips draw far less power than a computer's CPU, so using GPU-accelerated video decoding while watching videos can increase battery life significantly," he said.

In Google's internal tests, the battery lasted 25 percent longer when GPU-accelerated video decoding was enabled. In theory, that means Chrome users on Windows will experience longer battery life.

"You'll also find it much easier to view and control any Web site's permissions for capabilities such as geolocation, pop-ups, and camera/microphone access," Fischman said. "This saves you from having to dig through settings pages to find these permissions. Now, simply click on the page/lock icon next to a Web site's address in the omnibox to see a list of permissions and tweak them as you wish."
 

Tell Us What You Think
Comment:

Name:



UCS Invicta: Integrated Flash Why wait for the future? Unlock the potential of your applications and create new business opportunities today with UCS Invicta Series Solid State Systems. Take advantage of the power of flash technology. See how it can help accelerate IT, eliminate data center bottlenecks, and deliver the peak application performance and predictability your users demand. Click here to learn more.


 Big Data
1.   Cloud Wars: AWS vs. Microsoft, IBM
2.   Watson's First Consumer-Facing Gig
3.   HP Drops $50M on Hortonworks
4.   IBM, California Partner in the Cloud
5.   Teradata Bets Big on 2 Big Data Buys


advertisement
Comcast Customer Service Fiasco
Lessons to be learned for all companies.
Average Rating:
Apple, IBM Team on Mobile Biz Apps
A match made in technology heaven.
Average Rating:
U.K. Wants Data Retention Law
After citizens right-to-privacy verdict.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Tor Internet Privacy Service Warns Users It Was Breached
You may never have heard of the Tor Project, but the Internet privacy service is making headlines. Tor’s devs say users might be victims of an attack launched against the project earlier this year.
 
Canadian Government Charges China With Cyberattack
The government of Canada is not happy with China. Canadian officials have accused "a highly sophisticated Chinese state-sponsored actor" of launching a cyberattack on its National Research Council.
 
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 

Enterprise Hardware Spotlight
AMD's ARM-Based Opteron Out in $3K Dev Kit
It's dubbed "Seattle" and it's AMD's first 64-bit ARM-based Opteron processor. The low-power chip is being released as part of AMD’s Opteron A1100-series developer kit, and aimed at high-end data center needs.
 
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Dell, BlackBerry Not Sweating Apple-IBM Alliance
IBM's recent move to partner with Apple to sell iPhones and iPads loaded with corporate applications has excited investors in both companies, but two rivals say they are unperturbed for now.
 

Mobile Technology Spotlight
Virgin Mobile Offers Custom Smartphone Plans
As the wireless carrier wars continue heating up, Virgin Mobile just threw the customization coal onto the fire. The firm has debuted a no-annual-contract plan with rates based on individual use.
 
Collaboration Provider Asana Revamps Mobile App
Asana, a collaboration software provider started by a Facebook founder, is now out with a rebuilt native iOS mobile app. It replaces one that even the company admits was not up to par.
 
Facebook: You Will Use Messenger, and You Will Like It
Starting this week, Facebook users with Android and iOS phones will be forced to use the separate Messenger app to send Facebook messages. Pending messages will still be visible in the main app.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.