Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
You are here: Home / DST Press Releases / Equifax Boosts M-Commerce Platform
Is your endpoint data protected?
Equifax Expands Mobile Commerce Platform
Equifax Expands Mobile Commerce Platform
News as reported by the company Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
APRIL
29
2014



ATLANTA, April 29, 2014 -- Equifax Inc., a global information solutions provider, announced today a joint development agreement with Zumigo, a leader in mobile device location and identity verification, to develop a mobile network-based solution that streamlines m-commerce checkout and payments. This system will incorporate identity verification to help prevent mobile transaction fraud by authenticating mobile devices and validating device ownership.

This solution leverages Equifax consumer credit data, carrier billing data and device location information to enable simple, secure mobile transactions, including financial and retail account activation.

Unlike device application-based authentication solutions, this new platform will perform mobile identity verification over the wireless network. This will enable the solution to work with virtually any mobile device, without requiring a dedicated mobile application or demanding a change in consumer behavior. Most importantly to consumers, no consumer data of any kind is stored or cached on their smartphones as a result of the identification process.

“Consumers will fully embrace m-commerce when their mobile devices are more secure than the plastic in their wallets and can be used as a proxy for their identities,” said Anand Krishnaswamy, Vice President of Mobile Commerce, Equifax Inc. “Our solution with Zumigo reflects our strategy of employing diverse technology approaches to enable faster, more convenient and more secure mobile transactions.”

The network-based solution leverages Zumigo’s unique ability to integrate with carrier billing systems to verify ownership of any phone within a consumer’s account; thereby reducing fraud in mobile identity theft. When integrated into a mobile shopping cart, consumers will have the ability to consent to have their checkout forms automatically populated with personal information and payment options. This is critical as manual data entry on a mobile device is one of the leading causes of shopping cart abandonment and errors. For added security, the joint solution will use network location data to verify mobile transactions by confirming that the owner and their phone are in the vicinity of the merchant or ATM at the time of transaction.

“Financial and retail transactions have to be simple and secure no matter where they occur -- and for mobile transactions, this requires validating the mobile account owner through the device,” said Chirag Bakshi, founder and CEO of Zumigo. “We are leveraging the power of location information, carrier data and Equifax consumer data to solve some of the toughest m-commerce payment and security challenges.”

About Equifax

Equifax is a global leader in consumer, commercial and workforce information solutions that provide businesses of all sizes and consumers with insight and information they can trust. Equifax organizes and assimilates data on more than 600 million consumers and 81 million businesses worldwide. The company’s significant investments in differentiated data, its expertise in advanced analytics to explore and develop new multi-source data solutions, and its leading-edge proprietary technology enable it to create and deliver unparalleled customized insights that enrich both the performance of businesses and the lives of consumers. (continued...)

1  |  2  |  Next Page >

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.
MORE IN DST PRESS RELEASES
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.