Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Sales & Marketing
24/7/365 Network Uptime
Average Rating:
Rate this article:  
Facebook Extends Mobile Roll with Strong 4Q
Facebook Extends Mobile Roll with Strong 4Q

 
January 31, 2014 9:24AM

Bookmark and Share
The year 2013 is being seen as a mobile-business turning point for Facebook. Facebook reported that mobile advertising accounted for more than half of its total ad revenue in the fourth quarter. Monthly mobile users were up 39 percent; over three-quarters of Facebook's users log in using their mobile devices at least once a month.
 


Facebook can celebrate its 10th birthday a few days early. The results from its latest quarter showed that for the first time, mobile advertising accounted for more than half of its total ad revenue. That's a clear sign that the social network born a decade ago in the desktop computer era is succeeding in its goal of being "mobile first."

Facebook's earnings and revenue for the final three months of 2013 handily surpassed Wall Street's expectations for the third quarter in a row as it further expands the number of users and the amount of money it makes on mobile ads.

"If 2012 was the year where we turned our core product into a mobile product, then 2013 was the year we where we turned our business into a mobile business," CEO Mark Zuckerberg said in a conference call with analysts. "I expect 2014 will be the year where we begin to deliver new and engaging types of mobile experiences."

Facebook Inc. said Wednesday that it earned $523 million, or 20 cents per share, in the October-December quarter. That's up from $64 million, or 3 cents per share, a year earlier. Adjusted earnings were $780 million, or 31 cents per share, in the latest quarter, 4 cents ahead of analysts' estimates.

Revenue grew 63 percent to $2.59 billion, from $1.59 billion. Analysts, on average, had expected revenue of $2.35 billion, according to FactSet.

Facebook's stock soared 12 percent in extended trading after the results came out.

Facebook Inc., which turns 10 years old next week, had 1.23 billion monthly users worldwide at the end of 2013. Of those, 757 million signed in at least once a day, up 22 percent from a year earlier.

Monthly mobile users stood at 945 million, up 39 percent. That means more than three-quarters of Facebook's users log in using their mobile devices at least once a month. Daily mobile users grew 49 percent to 556 million.

Fifty-three percent of Facebook's ad revenue came from mobile during the quarter, up from 49 percent in the third quarter.

Facebook continues to grow its share of the worldwide digital advertising and within that, mobile advertising market. It reaped nearly 6 percent of the world's digital ad revenue in 2013, up from 4 percent in 2012, according to research firm eMarketer. Online search leader Google, meanwhile, accounted for a 32 percent share of the market in 2013.

When it comes to mobile ad spending, Facebook accounted for an 18 percent share of the total amount companies spent in 2013, according to eMarketer. That's up from 5 percent a year earlier.

Facebook's stock jumped $6.41 to $59.94 in extended trading. The stock had closed the regular trading session down $1.61, or 3 percent, at $53.53 before the earnings announcement.

Through Wednesday's close, the stock had gained 51 percent in the past six months, far more than the 6.4 percent increase for the Standard & Poor's 500 index, which the Menlo Park, Calif., company recently joined.
 


© 2014 Associated Press/AP Online under contract with NewsEdge. All rights reserved.
 

Tell Us What You Think
Comment:

Name:



APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.


 Sales & Marketing
1.   NYPD Twitter Campaign Backfires
2.   Facebook Rolls Out Friend Tracker
3.   Google Earnings, Sales Disappoint
4.   Mark Hurd's 5 Keys to Market Success
5.   Report: Many Users Never Tweet


advertisement
NYPD Twitter Campaign Backfires
Case of 'be careful what you wish for.'
Average Rating:
Google Earnings, Sales Disappoint
Amid persistent downturn in ad prices.
Average Rating:
Marketing Missteps from Samsung
Backlash against sexist ads, promotions.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.