Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Customer Service
Gartner's #1 for endpoint backup
Average Rating:
Rate this article:  
Is Privacy Dead? Google Proudly Says It Scans Your E-Mail

Is Privacy Dead? Google Proudly Says It Scans Your E-Mail
By Seth Fitzgerald

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Users suing Google over alleged exploitation of private user data cannot do it as a class action because their damage claims are too broad, according to a ruling by U.S. District Judge Lucy Koh. At the same time, Koh observed, there were issues with Google's interception of e-mails because it relied on a variety of unclear service agreements.
 


Google has updated its terms of service to clarify that it can scan e-mails for advertising purposes. This practice has been criticized by privacy organizations, users, and other technology companies like Microsoft. Even though users who attempted to file lawsuits against Google were not granted class-action status, a U.S. District Court has ruled that Google's terms of service did need to be reworked.

U.S. District Judge Lucy Koh's ruling seems to have been behind Google's decision to change its terms of service, though the company has not stated why the changes were implemented.

The Court's Decision

Users suing Google over alleged exploitation of private user data cannot do it as a class action because their damage claims are too broad, according to Koh's ruling in the District Court for the Northern District of California. At the same time, Koh observed there were issues with Google's interception of e-mails because it relied on a variety of service agreements that did not make it clear how user data would be utilized.

The plaintiffs are filing an appeal with the hopes that Koh's decision can be overturned. If the ruling stands, they would have file lawsuits individually or in small groups, which means legal costs could outweigh any beneficial outcome.

We asked Jeff Kagan, an independent technology analyst, for his view on Google's collection of user data for advertising purposes. He told us that given the fact that Gmail is a free service, users cannot expect that their information will remain private.

"That's one problem with Google Gmail. It's free, but that also means they can stick their noses into your e-mail for whatever reason they want." Kagan said. "I think users expect privacy, but if they want privacy they should not look to Google or their free e-mail service, Gmail. Privacy is expected when users pay for e-mail. This is free. That's the other side of the coin."

Numerous Complaints

Gmail users in particular have claimed that Google violated state and federal wiretapping laws because the company automatically scans e-mails. By continuously looking at the content of messages, Google is able to adjust advertisements to appeal to a user across any platforms using Google's advertising service.

The class-action lawsuit ruled invalid by Koh could have resulted in Google being forced to pay out billions of dollars. While that specific lawsuit has not been successful, privacy organizations have continued to pressure Google to change its policies.

In the updated terms of service, Google specifically states it is able to collect data from e-mails.

"Our automated systems analyze your content (including e-mails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection," the new provision says. "This analysis occurs as the content is sent, received, and when it is stored."
 

Tell Us What You Think
Comment:

Name:

Angela:

Posted: 2014-04-22 @ 4:12am PT
Is it right that, just because the service is free, people can expect their private communications to be violated? That is very wonky reasoning. A consequence of looking at everything in the world through a commercial lens.

MARY IRVINE:

Posted: 2014-04-16 @ 6:44am PT
I get very fustrated with gmail anyway because everytime I change my password or use a different computer I get locked out of my email, so I now have another email that is not gmail. Its free and no stupid adds! Unfortunatly my internet provider does not provide an email.



Protect 100% of your Data The prevalence of laptops and mobile devices in the enterprise makes corporate data increasingly vulnerable to loss and breach. And yet, workforce productivity is now inextricably linked to mobility. Click here to access the white paper "Top 10 Endpoint Backup Mistakes" to learn more about how to confidently protect data across platforms and devices while also providing features designed to enhance the end user experience.


 Customer Service
1.   Infor Buys Cloud CRM App Saleslogix
2.   Health Agencies Use Dynamics CRM
3.   Desk.com: Video Customer Support
4.   Video Enhances Customer Service
5.   Carriers Face Throttling Accusations


advertisement
Health Agencies Use Dynamics CRM
To improve service and efficiency.
Average Rating:
Desk.com: Video Customer Support
Aiming for a better self-service option.
Average Rating:
Video Enhances Customer Service
Smiling faces soothe, dazzle customers.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 
Premier FBI Cybersquad in U.S. To Add Agents
After helping prosecutors charge Chinese army officials with stealing trade secrets from major companies and by snaring a Russian-led hacking ring, the premier FBI cyber-squad is getting a boost.
 
Apple Opens iCloud Data Center in China
Treading lightly, Apple acknowledged it has started to store encrypted iCloud personal data of some Chinese users on servers in mainland China, operated by the state-owned China Telecom.
 

Enterprise Hardware Spotlight
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 
Cisco Axes 6,000 Employees in Restructuring Plan
Faced with declining profits, Cisco is laying off up to 6,000 employees in the months ahead -- a whopping 8 percent of its global workforce. That's in addition to the 4,000 jobs Cisco cut last year.
 
Web Slows, Have Internet Routers Reached The Limit?
If you encountered problems connecting to the Internet on August 12, you weren't alone. Networking experts blame the wide-scale slowdown on outdated routing systems that are reaching their limits.
 

Mobile Technology Spotlight
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
RootMetrics Ranks Verizon Tops in Mobile Networks
Verizon Wireless is the top-performing cellphone service provider, according to a new report. In the first half of 2014, Verizon led on a nationwide and state-by-state basis -- and in metro areas.
 
Sprint Comes Out with Data Guns Blazing
As its new CEO promised, Sprint has rolled out a new aggressively competitive price plan. The shared data plans promise twice the high-speed data and at lower prices than AT&T and Verizon Wireless.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.