Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Digital Life
Gartner's #1 for endpoint backup
Average Rating:
Rate this article:  
BlackBerry Hops on Amazon Bandwagon

BlackBerry Hops on Amazon Bandwagon
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

The deal doesn’t make much difference for Amazon or BlackBerry. Although every little move helps a little, the bell has already tolled for BlackBerry. It’s sad but true. Teaming up with Amazon is too little, too late. BlackBerry has waited too long. It’s like we’re several hours after the Titanic hit the iceberg. There is nothing BlackBerry can do.
 



Handset maker BlackBerry may be way down but it’s not completely out. The company is riding the wave of publicity Amazon is unleashing with its new smartphone by aligning with the e-commerce giant’s app store.

BlackBerrry-Amazon Appstore compatibility will become a reality when the company soon launches version 10.3 of its operating system. And with Amazon Appstore access, BlackBerry users have a much larger catalogue to choose from, including thousands of the most popular apps and games.

Indeed, Amazon’s Appstore has more than 24,000 Android apps. BlackBerry 10 users can finally download apps like Netflix, Pinterest, Groupon, Candy Crush Saga and Minecraft. The question is, will it make any difference whatsoever for BlackBerry at this point in its downfall? Of course, the handset maker is playing it up for all it thinks it’s worth.

BlackBerry’s Amazon Hype

“Making the Amazon Appstore available on BlackBerry 10 devices will help BlackBerry continue to meet two essential needs: greater app availability for our smartphone users and enhanced productivity solutions for enterprises,” said BlackBerry Executive Chairman and CEO John Chen. “We’ve listened to our customers and have taken this important step to deliver on their needs, while executing on our strategy.”

Chen has to say and believe those words. BlackBerry and Amazon will be working with members of the handset maker’s application developer community to help them believe it as well. The companies will help developers migrate their apps to the Amazon Appstore in time for the launch of 10.3. BlackBerry is hyping the store’s promotional tools, like Appstore Developer Select, Amazon Coins, and the Developer Promotions Console, which makes possible real time pricing adjustments and specials. There’s also a Free App of the Day program.

According to market research firm IDC, BlackBerry has dipped from 43 percent of the smartphone market in 2011 to 14 percent in 2013. By way of comparison, Android-powered phones have surged to 81 percent globally.

Losing Touch With Reality?

We turned to Roger Entner, principal analyst at Recon Analytics, to get his take on the deal. He told us, in quite frank terms, that it doesn’t make much difference for either company. Although every little move helps a little, the bell has already tolled for BlackBerry, he said.

“It’s sad but true. It’s too little, too late. They have waited too long. It’s like we’re several hours after the Titanic hit the iceberg” Entner said. “There is nothing they can do.”

The only part of BlackBerry Entner sees as potentially valuable is the enterprise e-mail server and he said even that is a huge question mark. What’s more, he said, every day the company waits to sell the BlackBerry Messenger it becomes less relevant.

“When you look at the whole BlackBerry saga over the last eight years it is a continuous story of miscalculations from successive management teams,” he said. “By now you can’t even blame it all on Jim Balsillie and Mike Lazaridis. They are living so far in the past they’ve lost touch with reality.”
 

Tell Us What You Think
Comment:

Name:



UCS Invicta: Integrated Flash Why wait for the future? Unlock the potential of your applications and create new business opportunities today with UCS Invicta Series Solid State Systems. Take advantage of the power of flash technology. See how it can help accelerate IT, eliminate data center bottlenecks, and deliver the peak application performance and predictability your users demand. Click here to learn more.


 Digital Life
1.   Gmail Hackable by Android Apps
2.   Bounty Offered for Oculus Rift Bugs
3.   Glass Adds Voice Access to Contacts
4.   Samsung, B&N Partner on Nook Tablet
5.   Foursquare: All Customer Experience


advertisement
HTC One M8 Windows Phone Unveiled
Can be POS device for small business.
Average Rating:
Sprint Dumps T-Mobile Merger
Looks to the future with new chief exec.
Average Rating:
New App To Manage Time Better
Helping to organize your busy life.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.