The next iPhone will soon be unveiled. Apple is planning a big event on Sept. 10 to debut its next-generation mobile device, according to AllThingsD.
With the impending roll out, there are still plenty of questions about what exactly to expect. There have been rumors swirling about a lower-cost iPhone, biometric readers for logging in, and, of course, various upgrades to make the device faster than ever before.
Here's what we do know: The iPhone 5S will run the iOS7 software . The new mobile operating system offers an all new look and feel. There's no official word on whether Apple will debut a new iPad or the much-hyped iWatch.
Apple Better Blow Us Away
We turned to Jeff Kagan, an independent wireless analyst in Atlanta, for his thoughts on the iPhone 5S hype. Although it's been said about past Apple launches, he told us this may be the most eagerly anticipated iPhone announcement ever.
"Apple shook up the smartphone world when they introduced the first iPhone six years ago. They have led the way into this new world of super-smartphones," he said. "They put wireless leaders like Nokia and Blackberry to the back of the pack. They redefined the entire smartphone space."
However, Kagan continued, the iPhone-maker's amazing growth story has slowed. Analysts widely agree that Apple needs to wow the marketplace once again. Kagan takes it a step further, saying the firm needs to "totally blow away" customers, the media and investors with this next new iPhone.
The Price of Success
"The pressure is on Apple right now. I expect to see a brand new iPhone, a brand new operating system for existing iPhone users to download, something big and new with the iPad and hopefully something completely new, say an iWatch, iTV or something big and earthshaking," he said.
"Sorry Apple, that's the price of success. You have to create your next growth wave. You have to keep wowing the marketplace and it gets harder year after year," Kagan added.
Despite the slide, Kagan reminded us, Apple is still number two. Google's Android is in first place, largely because of the larger number of handset makers that have deployed devices carrying the mobile operating system.
"What can Apple do to really shake up the marketplace? The truth may be that this new Apple versus Google battle will look a lot like the Apple versus Microsoft battle over the last few decades," Kagan said. "We'll have to wait and see. Stay tuned."