Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
World Wide Web
See data differently
Average Rating:
Rate this article:  
Yahoo Buys Start-Up Distill for Its Mobile-Ad Talent
Yahoo Buys Start-Up Distill for Its Mobile-Ad Talent

By Barry Levine
February 14, 2014 11:00AM

Bookmark and Share
In a posting on its Web site, Distill announced the acquisition by Yahoo and said that, "as of today, we have stopped development of Distill Schedule and Distill interview." It said the Distill platform would still be operational through March 30. The service had been in a private beta phase with such companies as Disney and Box.
 



Yahoo has purchased a start-up that developed a collaborative video-based system targeted at hiring technical talent. But instead of utilizing that unique approach for vetting engineers, the venerable Internet giant will be shutting down the company and hiring its top engineers for mobile ad development.

Terms of the deal were not disclosed. The start-up, called Distill, had secured $1.3 million in investment about five months back, and had designed and created a system in which a possible hire, such as an engineer, was interviewed through a Skype-like video conversation that also included programming challenges occurring during the interview.

If the prospective employee was, say, a graphic designer, the interview could include a collaborative walk-through and discussion of a portfolio. User names did not have to be exchanged, since an interview could be scheduled online and a link sent to the prospect. With Skype, for instance, the prospect would have the interviewer's user name after the interview, and vice versa.

Tapjoy's History

Marissa Mayer, the Yahoo CEO, has said on several occasions that the company receives 12,000 resumes a week from people interested in working there.

The engineers behind Distill had also been part of the original team that created Tapjoy, a performance-based mobile advertising platform. Tapjoy encouraged mobile device users to watch an ad or download an app in exchange for rewards.

Tapjoy's history includes some controversy. It had been criticized for offering allegedly "free" services that later charged monthly fees on credit cards. However, Tapjoy has now reportedly cleaned up its act, and says it reaches about 450 million mobile users monthly.

A Distill co-founder, Deng-Kai Chen, has described himself in his LinkedIn profile as having been Tapjoy's third employee. Co-founder Ken MacInnis was at StumbleUpon, and later at Yahoo. In all, seven of Distill's employees are moving to Yahoo, including others who also worked at Tapjoy.

'Really Expensive Way'

In a posting on its Web site Friday, Distill announced the acquisition and said that, "as of today, we have stopped development of Distill Schedule and Distill interview." It said that the Distill platform will still be operational through March 30. The service had been in a private beta phase with such companies as Disney and Box.

Roger Kay, an analyst with industry research firm Endpoint Technologies Associates, told us that Yahoo's move was a "really expensive way to hire people." He surmised that the technology giant may have spent $10 million to $20 million to buy the start-up in order to get the team, but added that it also buys, in addition to their programming skills, their experience in the mobile ad space and with reward-based ads for mobile, as well as their contacts.

Yahoo's purchase is only the latest in its spending spree, which has included in recent weeks an agreement to buy mobile personal assistant provider Incredible Labs and the purchase of Tomfoolery, a start-up that developed a business app for social collaboration.
 

Tell Us What You Think
Comment:

Name:

Zane:

Posted: 2014-02-15 @ 5:51pm PT
Should have made a bid for Tapjoy instead, not the company its founders created. Even better, Yahoo should have tried to acquire or partner with Airpush, probably the best mobile ad network out there. Yahoo needs a ton of help in mobile advertising and it needs top talent. I'm sorry, but this isn't going to cut it. They need to aim higher...





 World Wide Web
1.   Zillow Buys Trulia for $3.5 Billion
2.   'Right To Be Forgotten': 26 Questions
3.   Twitter Admits to Diversity Problems
4.   Internet of Things Comes to DIYers
5.   Social Media Haters Speak Up


advertisement
Radical.FM's Freemium Biz Model
Online radio startup asks for donations.
Average Rating:
Facebook Social Experiment Irks Us
Secretive test was legal, but ethical?
Average Rating:
'Right To Be Forgotten': 26 Questions
EU regulators probe Google, others.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 

Mobile Technology Spotlight
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
 
Microsoft Update to Windows Phone 8.1 Already Coming
An update to Windows Phone 8.1 is on the way just weeks after the release of the product itself. Microsoft has begun detailing some of the update features to phone manufacturers.
 
Stanford Researchers Report Battery Breakthrough
Stanford researchers have found a way to use lithium in a battery's anode, a breakthrough that could triple capacity and has been described as the "holy grail of battery science."
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.