Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Build Apps 5x Faster
For Half the Cost Enterprise Cloud Computing
On Force.com
You are here: Home / Customer Service / Facebook Rolls Out Friend Tracker
DDoS Protection Powered By Verisign
Facebook Rolls Out Opt-In Friend Tracker
Facebook Rolls Out Opt-In Friend Tracker
By Seth Fitzgerald / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
APRIL
21
2014


Social media giant Facebook is rolling out its new “Nearby Friends” feature that will tell users how close they are to people on their friends list. This feature, which carries with it a variety of privacy concerns, will not be turned on by default. Unlike other additions to the social network that were turned on upon launch, Nearby Friends is entirely optional.

The feature has been in the works for a while and Facebook executives have been talking about location tracking features for many years. Typically, when Facebook adds a major feature to its site, it is doing so with advertising in mind. With Nearby Friends, the social network has already stated that it will eventually use the information gathered from tracking users to enhance its advertising options.

A Useful Feature

Many of Facebook’s features are easy to set up, but that is not necessarily the case with Nearby Friends. The new service comes with a wide variety of options, most of which exist to combat privacy concerns, particularly those dealing with other users and not the site itself.

Social networks are already used by malicious individuals who can rely on updates and location information to stalk other people. By adding a real-time location tracker to Facebook, the potential for criminal abuse is even higher. Luckily, users who choose to enable the feature must be at least 18 years old and after it is turned on, they have multiple privacy-centric options at their disposal.

By default, Nearby Friends will only broadcast the general location of a user. Therefore, people will only know what city other people are in as well as how far away they are. Users have the ability to chose who can see their locations as well, by narrowing down their friends list to “close friends” or even a specific list of people. In situations where it is beneficial for one user to know another user’s exact location, the option to enable detailed location sharing is available and can be adjusted to remain in effect for a certain time period.

Money Maker

One aspect of Nearby Friends has already provided some insight into how Facebook will use the service once it becomes mainstream and the roll out is completed. The component in question is the location log. Users who turn on Nearby Friends have no choice but to allow the network to create a list of a person’s previous locations.

Even though they have some control over this component -- users can manually delete individual locations -- Facebook has admitted that the feature will eventually be used for advertising purposes. A company spokesperson told TechCrunch that “at this time [Nearby Friends is] not being used for advertising or marketing, but in the future it will be.”

We caught up with Jeffrey Chester, Executive Director of the Center for Digital Democracy, to get his view on the new tracking feature. He told us that Facebook will encourage people to enable the services so that advertisers can benefit from the extra information.

"Facebook is expanding its close tracking of ourselves and our friends in order to sell us to their advertisers," says Chester. "Facebook users should not allow their location to be sold to the highest bidder -- and accessible to people who want to spy on our activities."

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.
MORE IN CUSTOMER SERVICE
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
Samsung Maps Its Way with Nokia's 'Here' App for Galaxy Phones
Korean electronics giant Samsung has opted to license Here, Nokia’s mapping app -- formerly known as Nokia Maps -- for its Tizen-powered smart devices and Samsung Gear S wearable.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 
Visual Search To Shop: Gimmick or Game Changing?
Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.