Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Customer Service
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
Salesforce1 for Retail Targets Digital Age

Salesforce1 for Retail Targets Digital Age
By Jennifer LeClaire

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

If you want to succeed in today's digital world, you need to put customers at the center of everything you do. And that's the goal of Saleforce.com's new retail solution, Salesforce1 for Retail. "Salesforce.com's technology is transforming our business by empowering us to build deeper relationships with our customers on every channel," said Aldo VP Todd Dean.
 


Cloud CRM company Salesforce.com is taking its Salesforce1, a platform with a host of APIs and mobile user interface tools, to the retail industry. Salesforce1 for Retail lets retailers leverage the Mobile Clienteling and Salesforce Communities for Retail to build one-to-one relationships with shoppers no matter where they are and no matter what device they happen to be using.

Here’s the Salesfore1 for Retail pitch: The retail industry is at a crossroads. Beyond traditional storefronts, e-commerce and mobile commerce are driving deeper into the shopper consciousness. Retailers, then, need a strategy that helps them connect with shoppers across all channels.

At the same time, the rapid rise of social networks and mobile devices offers retailers new opportunities to create personalized digital experiences. That could be a marked advantage in the digital world, considering bricks-and-mortar customers tend to walk into stores anonymously without sales associates knowing anything about their interests, past purchases, or wish lists. But there’s a disconnect and many retailers are struggling to realize the promise.

Advanced Digital Retailing

“The retail industry is undergoing massive disruption where brands that do not innovate will fail," said Shelley Bransten, senior vice president of retail at Salesforce.com. The new solution, she added, helps retailers “personalize the micro-moments that matter along each shopper's journey as they blend the digital and physical worlds."

Salesforce.com’s Mobile Clienteling will give retail associates a 360-degree view of customers, offering data on locations, purchase histories, shopping preferences, social profiles -- even anniversary dates and birthdays. Retail associates can also access a customer’s browsing history and past purchases from an iPad so they can make better recommendations.

Mobile Clienteling also lets retail associates offer discounts "based on what shoppers are pinning and tweeting about." Sales professionals can even create virtual profiles to track customers' birthdays and anniversaries and get real-time info on inventory levels and product data on their mobile devices.

Keeping Customers at the Center

“If you want to succeed in today's digital world, you need to put customers at the center of everything you do," said Todd Dean, Vice President of ecommerce and cross channel, Aldo, an e-commerce vendor that focuses on shoes. "Salesforce.com's technology is transforming our business by empowering us to build deeper relationships with our customers on every channel."

Another aspect of the new solution is Salesforce Communities for Retail, which lets retailers create custom social and mobile communities so customers, partners and employees can connect with their brands and collaborate with one another. With the customer solution, for example, shoppers can connect with a brand and other customers to get answers to questions, product recommendations and promotions from their mobile devices.

Meanwhile, Salesforce.com partners Capgemini and PwC have joined the Salesforce1 for Retail ecosystem to develop innovative new retail solutions built on the Salesforce1 platform. Capgemini ClientAssist, for example, aims to help retail associates upsell and offer more personalized customer service. PwC's Total Retail Clienteling promises an integrated and personalized customer experience across store, social and mobile channels.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Customer Service
1.   Infor Buys Cloud CRM App Saleslogix
2.   Health Agencies Use Dynamics CRM
3.   Desk.com: Video Customer Support
4.   Video Enhances Customer Service
5.   Carriers Face Throttling Accusations


advertisement
Health Agencies Use Dynamics CRM
To improve service and efficiency.
Average Rating:
Desk.com: Video Customer Support
Aiming for a better self-service option.
Average Rating:
Video Enhances Customer Service
Smiling faces soothe, dazzle customers.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Chinese Hackers Nab Info on Millions of U.S. Patients
A group of Chinese hackers has stolen the personal information, including names and Social Security numbers, of about 4.5 million patients at hospitals operated by Community Health Systems.
 

Enterprise Hardware Spotlight
Three New Lenovo PCs Aimed at Business Users
Businesses everywhere want computing solutions that do more for less money, and Lenovo has unveiled three new desktop PCs that offer solid computing at a budget-minded price.
 
Aruba Networks Handles Black Hat with Aplomb
It's not an easy job. Aruba Networks' task throughout the Black Hat USA conference in Las Vegas this month was to ensure thousands of attendees could connect without malicious attacks.
 
Compression, Deduplication Come to Violin Concerto 2200
Violin Memory has announced that data deduplication and compression capabilities are now available on its Concerto 2200 solution. Typically, users will experience deduplication rates between 6:1 and 10:1.
 

Mobile Technology Spotlight
Apple Stock Soars Ahead of iPhone 6 Launch
The imminent release of the iPhone 6 -- and maybe even an iWatch -- has sent Apple's stock soaring to new heights. Considering what else the firm could have up its sleeve -- the stratosphere may be the limit.
 
HTC Debuts Windows Phone Version of One M8 Smartphone
HTC is bringing the Windows Phone mobile OS to its flagship One M8 device -- the first time any mainstream flagship smartphone has been offered with a choice of operating systems.
 
Verizon Earns Top Rating in Mobile Network Comparison
A new report says Verizon Wireless was the top-performing U.S. cellphone service provider in the first half of 2014, on a nationwide and state-by-state basis, as well as in metro areas.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.