Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Eliminate costly downtime!
Find out how with Free White Paper
& enter to win a Samsung Galaxy Note

www.apc.com
Computing
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Microsoft Rebranding Azure To De-Emphasize Windows
Microsoft Rebranding Azure To De-Emphasize Windows

By Barry Levine
March 25, 2014 10:43AM

Bookmark and Share
Microsoft "made its name for the integration of its OS, server and applications," said analyst Laura DiDio, but now with the branding change from Windows Azure to Microsoft Azure it wants to emphasize its cross-platform compatibility. "What they are trying to tell people," she said, "is that it isn't just about Windows anymore."
 



The Windows Azure cloud platform will be rebranded as Microsoft Azure, according to news reports. The change is intended to emphasize that the cloud service -- and, by implication, Microsoft -- is not exclusively focused on Windows.

The name change, reported by ZDNet and confirmed by other publications, is expected to occur sometime Tuesday and be implemented by early April.

Laura DiDio, an analyst with industry research firm Information Technology Intelligence Consulting, told us that this rebranding "is about two things."

'Not Just About Windows'

First, she said, "the Windows brand and operating system have been under fire" for its tile-based interface and failure to penetrate very far into the mobile space. The company "didn't want to tie the cloud platform to Windows," she said.

DiDio said the other reason is to emphasize "how big the Azure ecosystem is now," encompassing databases, Linux virtual machines, a wide range of development tools and other software.

"What they are trying to tell people," she said, "is that it isn't just about Windows anymore. You don't hear Google calling its cloud platform Android."

At one time, the technology giant wanted to present Windows Azure as related to Windows Server.

DiDio noted that Microsoft "made its name for the integration of its OS, server and applications," and now it wants to emphasize its cross-platform compatibility. Online versions of its Office software, an expected launch soon of Office for Apple's iPad, the availability of Android phones by its Nokia acquisition -- these are all part of the new Microsoft.

$100 to Upgrade

Last month, new Microsoft CEO Satya Nadella made clear this more expansive vision for the company in his first public comments as company head. He said that "what's going to define Microsoft going forward is innovation in a mobile-first, cloud-first world." He emphasized helping customers get Microsoft services on any available device.

Just as Microsoft is trying to turn the page on the perception of Azure, so it continues to attempt to do so for Windows XP.

It has been trying everything possible to migrate the large population of XP users to a more modern version of Windows, and now it's willing to put its money where its intentions are.

The company will pay $100 toward the cost of a new Windows PC for XP users who demonstrate they are using the vintage OS and who buy a PC priced at $599 or greater. Ninety days of premium support, and free data transfer from the XP machine, will be thrown in. Both business and consumer customers can participate in the offer, although the prospect of businesses bringing in zillions of XP machines as proof may temper their enthusiasm.

Windows XP machines, which are about to lose all Microsoft support April 8, include an estimated 10 percent of all U.S. federal government computers. According to Microsoft, those machines and all other XPs will become "five times more vulnerable to security risks and viruses" when the company ends its support.
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Computing
1.   MacBook Pros Get Update, Price Cut
2.   Microsoft, IBM Cloud Catching AWS
3.   Salesforce App Personalizes the Sale
4.   Watson's First Consumer-Facing Gig
5.   Yammer Moved to Office 365


advertisement
Backlash Stirs Against H-1B Visas
Debate over foreign workers continues.
Average Rating:
Amazon Intros Zocalo Storage Service
Online storage and sharing for business.
Average Rating:
Salesforce App Personalizes the Sale
New CRM and sales automation tools.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Apple Updates MacBook Pros, Cuts Prices Up to $100
The popular MacBook Pro laptop line just got an update and a price cut of as much as $100. The MacBook Pro with Retina display now includes faster processors and double the memory.
 
Watson Gets His First Customer Service Gig
Since appearing on Jeopardy, IBM's Watson supercomputer has been making a living using his super-intelligent knowledge base for business verticals. Now, Watson's been hired for his first customer service job.
 
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 

Mobile Technology Spotlight
FTC Wants Fix for 'Perfect Scam' of Mobile Cramming
The U.S. Federal Trade Commission has issued new guidelines to curb “mobile cramming,” a troublesome practice that adds unauthorized third-party charges to mobile phone bills.
 
BlackBerry Buys German Security Firm
Looking to burnish its business reputation, BlackBerry has agreed to buy a German mobile security company that specializes in voice/data encryption as well as anti-eavesdropping solutions.
 
T-Mobile Calls 'BS' on AT&T's New Promotion
While Verizon Wireless is moving to throttle bandwidth hogs, a scrappy T-Mobile is taking on the giants with a limited-time promotion it hopes will drive up the churn rates of its wireless rivals.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.