Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Neustar, Inc.
Protect your website & network
using real-time information & analysis

www.neustar.biz
Mobile Tech
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Apple Envisions Ads To Fit Your Mood
Apple Envisions Ads To Fit Your Mood

By Adam Dickter
January 23, 2014 11:01AM

Bookmark and Share
Using the new mood-sensing technology envisioned by Apple, smartphones and wearables can become our "sixth sense." If Apple's idea takes hold, smartphones will increasingly be able to judge or predict our actions and serve up relevant content or advertising to match our personal everyday lifestyles, said analyst Neil Mawston.
 


In the Oscar-nominated movie "Her," a man in the not-too-distant future becomes intimately involved with an operating system that eventually gets to know him better than he knows himself.

Apple seems to be envisioning that type of digital-human relationship as it evidently explores a way to detect device-users' moods, and then send them tailor-made ads. A recent patent application discusses detection of moods based on blood pressure and heart rate or via facial recognition.

Would A Movie Cheer You Up?

Bored? Perhaps some suggestions from Netflix. Feeling romantic? How about sending flowers to your paramour? Lonely? Maybe an invitation to check out eHarmony or Match.com will help.

It's unclear, and perhaps unsettling to consider, what type of messages advertisers might tailor for people detected as angry or annoyed.

But Apple's application filed Jan. 23, first reported on by AppleInsider, comes as tech giants are looking for new ways to use personal information to show users the most relevant ads.

Companies like Google are already using location data and search history, and Google Glass can track what you're doing in real time. Facebook judges from likes and keywords in user profiles and status updates. Microsoft's Kinect sensor for its Xbox gaming platform can also collect data about users and read facial expressions. And smart appliances can track our laundry and eating habits and preferences.

Apple claims the technology it hopes to patent "analyzes mood-associated characteristic data collected over a period of time to produce at least one baseline mood profile for a user. The user's current mood can then be inferred by applying one or more mood rules to compare current mood-associated data to at least one baseline mood profile for the user."

Neil Mawston, executive director of the global wireless practice at Strategy Analytics, told us this technology is a natural progression. "Contextual computing is in the very early phase of development today," he said.

A Sixth Sense

"Smartphones and wearables will eventually become our 'sixth sense.' Smartphones will increasingly be able to judge or predict our actions and serve up relevant content or adverts to match our personal everyday lifestyles," Mawston said.

He cited Google Now as an early example of predictive, contextual computing. "[It] senses or guesses intelligently what you are looking for and serves up an instant answer or choice," Mawston added. "Apple’s patent-filing for mood-based content is probably several years away from mass-market take-off, but it does give us a sneaky peek into the future."

The mood-sensor technology could be particularly useful to Apple if, as expected, it develops a so-called iWatch, which could easily be able to detect pulse, perspiration and blood pressure information, ostensibly for exercise-related applications.

The patent application argues that the new technology will be a step up over systems that rely on only a general understanding of the user state of mind which "can lead to periods of time where the targeted content delivery is misaligned, thereby resulting in decreased satisfaction for both the content provider and the content receiver."
 

Tell Us What You Think
Comment:

Name:



Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.


 Mobile Tech
1.   Cortana Fills Windows Phone Gap
2.   Galaxy S5 Phone: Less Can Be More
3.   Beware: Facebook Shares Your Locale
4.   Android Gets Chrome Remote Desktop
5.   Amazon 3D Smartphone Pics Leaked


advertisement
BlackBerry Drops T-Mobile After Spat
Moving on to other carriers after snub.
Average Rating:
Cortana Fills Windows Phone Gap
Siri-like virtual assistant has promise.
Average Rating:
Galaxy S5 Phone: Less Can Be More
Most formidable iPhone competitor yet.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.