Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Build Apps 5x Faster
For Half the Cost
Enterprise Cloud Computing

On Force.com
Contact Centers
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
Apple Envisions Ads To Fit Your Mood
Apple Envisions Ads To Fit Your Mood

By Adam Dickter
January 23, 2014 11:01AM

Bookmark and Share
Using the new mood-sensing technology envisioned by Apple, smartphones and wearables can become our "sixth sense." If Apple's idea takes hold, smartphones will increasingly be able to judge or predict our actions and serve up relevant content or advertising to match our personal everyday lifestyles, said analyst Neil Mawston.
 



In the Oscar-nominated movie "Her," a man in the not-too-distant future becomes intimately involved with an operating system that eventually gets to know him better than he knows himself.

Apple seems to be envisioning that type of digital-human relationship as it evidently explores a way to detect device-users' moods, and then send them tailor-made ads. A recent patent application discusses detection of moods based on blood pressure and heart rate or via facial recognition.

Would A Movie Cheer You Up?

Bored? Perhaps some suggestions from Netflix. Feeling romantic? How about sending flowers to your paramour? Lonely? Maybe an invitation to check out eHarmony or Match.com will help.

It's unclear, and perhaps unsettling to consider, what type of messages advertisers might tailor for people detected as angry or annoyed.

But Apple's application filed Jan. 23, first reported on by AppleInsider, comes as tech giants are looking for new ways to use personal information to show users the most relevant ads.

Companies like Google are already using location data and search history, and Google Glass can track what you're doing in real time. Facebook judges from likes and keywords in user profiles and status updates. Microsoft's Kinect sensor for its Xbox gaming platform can also collect data about users and read facial expressions. And smart appliances can track our laundry and eating habits and preferences.

Apple claims the technology it hopes to patent "analyzes mood-associated characteristic data collected over a period of time to produce at least one baseline mood profile for a user. The user's current mood can then be inferred by applying one or more mood rules to compare current mood-associated data to at least one baseline mood profile for the user."

Neil Mawston, executive director of the global wireless practice at Strategy Analytics, told us this technology is a natural progression. "Contextual computing is in the very early phase of development today," he said.

A Sixth Sense

"Smartphones and wearables will eventually become our 'sixth sense.' Smartphones will increasingly be able to judge or predict our actions and serve up relevant content or adverts to match our personal everyday lifestyles," Mawston said.

He cited Google Now as an early example of predictive, contextual computing. "[It] senses or guesses intelligently what you are looking for and serves up an instant answer or choice," Mawston added. "Appleā€™s patent-filing for mood-based content is probably several years away from mass-market take-off, but it does give us a sneaky peek into the future."

The mood-sensor technology could be particularly useful to Apple if, as expected, it develops a so-called iWatch, which could easily be able to detect pulse, perspiration and blood pressure information, ostensibly for exercise-related applications.

The patent application argues that the new technology will be a step up over systems that rely on only a general understanding of the user state of mind which "can lead to periods of time where the targeted content delivery is misaligned, thereby resulting in decreased satisfaction for both the content provider and the content receiver."
 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Contact Centers
1.   Comcast Customer Service Fiasco
2.   Google CEO Questions 40-Hour Week
3.   Why You Need To Hire a CCO
4.   LiveOps CEO Talks Call Center Tech
5.   Oracle Buys LiveLOOK Co-Browser


advertisement
Comcast Customer Service Fiasco
Lessons to be learned for all companies.
Average Rating:
LiveOps CEO Talks Call Center Tech
Customer interaction like never before.
Average Rating:
Google CEO Questions 40-Hour Week
We don't need to work so much, he says.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
New Web Tracking Technologies Defeat Privacy Protections
Recently developed Web tracking tools are able to circumvent even the best privacy defenses, according to a new study by researchers at Princeton and the University of Leuven in Belgium.
 
Juniper DDoS Solution Aims at High-IQ Networks
In the face of more complex attacks, Juniper Networks is boosting its DDoS Secure solution to help companies mitigate the threats with more effective security intelligence throughout the network fabric.
 
Large-Volume DDoS Attacks Hit Record in 2014
The number of distributed denial-of-service (DDoS) attacks set a record in the first half of 2014, according to a report by Arbor Networks. The number of attacks over 20 GB/sec doubled.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.