Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
GET RECOGNIZED.
Let an ISACA® certification
elevate your career.

Register today and save
Applications
Next Generation Data Center Is Here!
Average Rating:
Rate this article:  
Aerohive Helps Retailers Engage In-Store Customers
Aerohive Helps Retailers Engage In-Store Customers

By Sue Smith
June 27, 2014 11:38AM

Bookmark and Share
“Today, brick and mortar retailers need to provide a differentiated shopping experience to remain relevant and attract customers to visit stores,” said Bob Laliberte, senior analyst, Enterprise Strategy Group. “By leveraging mobile retail technologies and analytics, retailers have the potential to deliver an authentic, personalized engagement."
 



Enterprise mobility specialist Aerohive Networks is launching a 'Personalized Engagement Platform' designed to help brick-and-mortar retailers deploy new apps for increasing customer loyalty and customer engagement. Aerohive says the new platform provides a secure, scalable mobility infrastructure that connects all wireless devices in the retail store in a way that can easily evolve as new retail trends emerge.

We’re talking here about retail personalization tools, customer behavior analytics, loyalty apps, mobile checkout, custom coupons, and other tech tools that traditional retailers can use to increase in-store sales and repeat business.

Tailoring the Customer Experience

Aerohive explains that as e-commerce and online shopping sites have become more sophisticated over the past decade and a half, customer expectations have increased as well. At the same time, traditional retail stores have seen a downturn in sales, as customers have been lost to Amazon.com and other online retailers.

To regain a competitive edge, many physical retailers are now turning to technology to help customize the customer experience and build customer loyalty. In fact, Aerohive points out, with today’s mobile technologies, retailers now have a wealth of new tools at their disposal to attract and engage customers.

For example, retailers can create personalized offers using digital coupons for returning customers and use location-aware loyalty apps that leverage customers’ mobile devices. Offering opt-in log-ins for Wi-Fi access, retailers can even leverage in-store connectivity to interact with customers. And, by weaving social media promotions into customer engagement, retailers can encourage happy customers to share feedback with their friends, attracting new customers to the brand.

Analytics and Mobile Device Management

Aerohive is currently working with a number of strategic partners to provide retailers with additional capabilities for personalized customer engagement.

Euclid is providing retail analytics functionality, while AirWatch supplies the mobile device management (MDM) component. Aerohive says their features integrate seamlessly with its own customer engagement platform to help store-owners optimize operations and increase sales.

As the platform matures, Aerohive plans to announce additional partnerships that extend its functionality later this year.

For now, Aerohive says its latest software release includes three key enhancements for the retail market: Payment Card Industry (PCI) 3.0 compliance and security; a social log-in solution which can be used to leverage consumers’ social media accounts for improved customer experience and personalization; plus, an integrated LTE “Branch on Demand” solution that enables retailers to quickly deploy a complete and secure network within hours. (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Applications
1.   Hangouts Now More Biz Friendly
2.   Oracle Releases a Slew of Upgrades
3.   Microsoft Spreads Cortana Abroad
4.   China Puts Microsoft Under the Lens
5.   Rhapsody Hits 2 Million Subscribers


advertisement
China Puts Microsoft Under the Lens
Official anti-monopoly probe launched.
Average Rating:
Salesforce App Personalizes the Sale
New CRM and sales automation tools.
Average Rating:
Cisco Woos More Devs with DevNet
To create new network-aware apps.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.