Their new tagline "Revolutionary Customer Insight" reflects the company's new commitment to helping clients make better marketing decisions through access to relevant customer data.

Altair President and CEO, David Hadaway says, "Over the past two years, Altair has recognized a significant void in marketing departments of all sizes. We've seen a huge disconnect in their ability to leverage customer data into actionable strategy. To address this gap, Altair reengineered its value proposition to go well beyond simply providing traditional data and analysis. Today, Altair Customer Intelligence helps clients access customer data, apply external data and models, develop an actionable strategy, measure results, and gain access to reports across all levels of the organization. Our new brand better reflects our position of thought leadership with regard to Customer Intelligence. Altair is well-equipped to affect change and improve results using this revolutionary new approach. Together with our clients, we can now create integrated marketing strategies that drive higher ROI and better results across all distribution channels."

Altair's new brand position includes the launch of FiveStar™, their 5-step Customer Intelligence model.

Hadaway continues, "Data Resources no longer accurately described Altair's custom solutions. Companies are teeming with data, but few are able to access the data, enhance and aggregate it, and deliver timely information to facilitate decision making. We have successfully developed a solution that is affordable, powerful, easy to use, and helps companies of all sizes better understand and engage their best prospects and customers".

About Altair Customer Intelligence

Founded in 2001 and led by veteran direct marketers, Altair paves the way in Customer Intelligence, providing revolutionary customer insight through improved access, analysis, strategy, and reporting. Altair is dedicated to helping businesses get more from their marketing investments and growing their customer relationships. Through a better use of Customer Intelligence, companies will be armed with the necessary data to make informed decisions as well as speak to the right customers in the right way. Altair's extensive industry and marketing expertise allows them to offer unfettered access to information, helping companies gather, analyze and use internal and external data to improve business and marketing effectiveness. More information is available at www.altairci.com.