Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Big Data
Real-time info services with Neustar
Average Rating:
Rate this article:  
Yahoo Plans
Yahoo Plans 'Do Not Track' Tool by Summer

By Jennifer LeClaire
March 29, 2012 11:25AM

Bookmark and Share
"Yahoo has decided, for PR reasons, to get out in front of Do Not Track and be seen as responsive to consumers and their privacy concerns rather than dragging their feet," said analyst Greg Sterling. "Everyone eventually will need to do some version of this. Yahoo is wise to seize the initiative and gain the positive exposure" with Do Not Track.
 


In a move to appease privacy advocates and consumers alike, Yahoo on Thursday announced plans to implement a "Do Not Track" tool across its global network of Web sites by early summer. That would make Yahoo the first major search-engine player to take the step.

Do Not Track is a common term to describe a way for people to opt out of online behavioral advertising. Yahoo's Do Not Track tool has been in development since last year and is almost ready for prime time.

Yahoo said its tool is in accordance with the Digital Advertising Alliance's principles. This sitewide Do Not Track mechanism -- which also includes Yahoo-owned Right Media and Interclick -- promises to provide a simple step for consumers to express their ad targeting preferences on Yahoo sites.

"Yahoo has decided, for PR reasons, to get out in front of Do Not Track and be seen as responsive to consumers and their privacy concerns rather than dragging their feet," said Greg Sterling, principal analyst at Sterling Market Intelligence. "Everyone eventually will need to do some version of this. Yahoo is wise to seize the initiative and gain the positive exposure that will come with it."

Mozilla's Do Not Track Version

Mozilla plans to offer a feature to let users opt out of online behavioral advertising. Dubbed Do Not Track, it's the Firefox maker's latest effort to put users in control of their Web experience.

Mozilla is proposing a feature that allows Firefox browser users to set a preference that will broadcast their desire to opt out of third-party, advertising-based tracking by transmitting a Do Not Track HTTP header with every click or page view in Firefox.

"When the feature is enabled and users turn it on, Web sites will be told by Firefox that a user would like to opt out" of online behavioral advertising, said Alex Fowler, Mozilla's head of privacy. "We believe the header-based approach has the potential to be better for the Web in the long run because it is a clearer and more universal opt-out mechanism than cookies or blacklists."

Google's Chrome Efforts

Google also offers a feature that lets Chrome browser users opt out permanently from ad-tracking cookies. Dubbed Keep My Opt-Outs, the extension is available as a download.

Google developed the feature for the same reason as Mozilla: The Federal Trade Commission, among others, has expressed interest in a Do Not Track mechanism offering users a simple way to opt out of behavior-based advertising.

Opting out of personalized ads is nothing new. Technologies exist that even let customers tailor personalized ads by specifying what types of ads they are most interested in. But Google and Mozilla both pointed to technical challenges with these opt-outs and controls.
 

Tell Us What You Think
Comment:

Name:



Barium Ferrite Is The Future Of Tape: Barium Ferrite (BaFe) offers greater capacity, superior performance, and longer archival life compared to legacy metal particle (MP) tape. Click here to learn more.


 Big Data
1.   Mark Hurd's 5 Keys to Market Success
2.   Data Compilers Peg Consumers
3.   Fast Seagate 6 TB Drive for Data Center
4.   Teradata Intros QueryGrid Analytics
5.   Police Keep Quiet About Cell Tracking


advertisement
Data Compilers Peg Consumers
Sizing up with scores -- fairly or not.
Average Rating:
Fast Seagate 6 TB Drive for Data Center
Can use 12 Gb/s SAS interface.
Average Rating:
Police Keep Quiet About Cell Tracking
Tool called Stingray remains a mystery.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.