The program offers two unique options. The first is an agency program, which allows consultants to offer the Manticore Technology solution and associated consulting services to their customers, resulting in the generation of new revenues for the agency. Agency Partners will design and execute demand generation and lead nurturing campaigns on behalf of their clients, resulting in an increase in both the number and the quality of leads passed to sales. In order to maximize the flexibility of these programs for the agency, Manticore will allow the agency to "rent" the Manticore marketing automation platform in three, six, or twelve month increments. Manticore is unique in offering agencies this option. In addition, the agency will receive a license to utilize Manticore Technology internally for their own marketing automation, demand generation and lead nurturing needs.

The second partnership option is a consultant program, where marketing and sales consultants can deliver strategic services such as marketing-sales alignment, sales pipeline optimization and nurturing campaign design in conjunction with Manticore Technology. These services will ensure that Manticore Technology customers are able to maximize their return on investment in Manticore Technology. Consulting partners will receive training on Manticore Technology and will receive compensation for introducing Manticore Technology to clients that are looking for a best in breed marketing automation platform.

Early participants find the symbiotic nature or the program particularly appealing. Not only can they offer new services to their existing markets, but they can tap into new sources of customers due to Manticore's rapidly growing customer base.

"With Manticore Technology, we have taken market leading demand generation to the APAC region, already surpassing our expectations," said Leigh Kelson, CEO, Pacific Rim Marketing Pty Ltd, Australia's leading cloud computing consultancy that specializes in aligning sales and marketing through salesforce.com and Manticore Technology.

"Manticore Technology is an established leader in the marketing automation space," said Malcolm Friedberg, Principal, Left Brain Marketing, a Silicon Valley-based marketing consulting firm that specializes in designing and implementing customized marketing automation programs for B2B companies. "Combining the powerful functionality of Manticore Technology with our established domain expertise, Left Brain Marketing delivers outsourced lead nurturing services to companies in North America that recognize the need for marketing automation -- but lack the internal resources to manage it internally." (continued...)

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