Salesforce.com Advanced Integration Enhances Communication with Prospects and Partners

Earlier this year, TreeHouse announced Marketing View integration with salesforce.com and availability on the AppExchange. This Salesforce.com Basic integration from TreeHouse allows marketers to pass sales-ready leads to salesforce.com based on multi-layered triggers from landing pages or micro sites. It enables dynamic mapping of landing page data to contact or lead objects in salesforce.com and allows for de-duplication. The new Salesforce.com Advanced integration from TreeHouse goes far beyond this, enabling real-time, bi-directional synchronization of lead and contact data between Marketing View and salesforce.com. It enables sales and marketing teams to launch nurturing campaigns directly from salesforce.com based on any change in any lead or contact field in salesforce.com. The Salesforce.com Advanced integration from TreeHouse also incorporates revolutionary new search term and search engine functionality to allow customers to better track, target and nurture prospects based on any search terms used to find a website and to better understand the effectiveness of paid and organic search terms, search engine and landing page efforts.

"We expected sales and marketing teams to use the new functionality to keep contact databases synchronized, determine how and when to nurture leads and to send unqualified leads back to the demand generation system for further development," said Erich Flynn, CEO, TreeHouse Interactive. "We are pleasantly surprised with the innovative ways companies are using the integration. One company is using it to send welcome emails to new customers, another to alert sales executives as to a change in lead status and yet another customer who uses it to see when partners have accepted or rejected distributed leads. I think we will continue to see companies utilize this new functionality in a variety of ways to increase opportunities and improve the communication between direct and partner sales teams." (continued...)

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