Salesforce.com Advanced Integration Enhances Communication with Prospects and Partners

Earlier this year, TreeHouse announced Marketing View integration with salesforce.com and availability on the AppExchange. This Salesforce.com Basic integration from TreeHouse allows marketers to pass sales-ready leads to salesforce.com based on multi-layered triggers from landing pages or micro sites. It enables dynamic mapping of landing page data to contact or lead objects in salesforce.com and allows for de-duplication. The new Salesforce.com Advanced integration from TreeHouse goes far beyond this, enabling real-time, bi-directional synchronization of lead and contact data between Marketing View and salesforce.com. It enables sales and marketing teams to launch nurturing campaigns directly from salesforce.com based on any change in any lead or contact field in salesforce.com. The Salesforce.com Advanced integration from TreeHouse also incorporates revolutionary new search term and search engine functionality to allow customers to better track, target and nurture prospects based on any search terms used to find a website and to better understand the effectiveness of paid and organic search terms, search engine and landing page efforts.

"We expected sales and marketing teams to use the new functionality to keep contact databases synchronized, determine how and when to nurture leads and to send unqualified leads back to the demand generation system for further development," said Erich Flynn, CEO, TreeHouse Interactive. "We are pleasantly surprised with the innovative ways companies are using the integration. One company is using it to send welcome emails to new customers, another to alert sales executives as to a change in lead status and yet another customer who uses it to see when partners have accepted or rejected distributed leads. I think we will continue to see companies utilize this new functionality in a variety of ways to increase opportunities and improve the communication between direct and partner sales teams."

Download Manager Improves Management of Downloadable Website Resources

Marketers have traditionally had difficulty in understanding which downloadable resources on their website are the most productive in terms of generating leads. They also struggle with how to gate access to content. Too big of a gate leads to too few leads; too small of a gate leads to a lack of information and unqualified leads. The new Download Manager within Marketing View has struck the perfect balance. It enables marketers to manage the hosting of downloadable website resources. Any number of resources can then be associated to a single landing page. A visitor need only fill out the form once to have access to all associated resources. Marketing View, however, enables tracking of each resource downloaded, as well as scoring based each of the downloads. It is now much easier to offer a library of content and increase consumption by prospects while retaining tracking, nurturing and lead scoring capabilities. Extensive download reporting enables campaign targeting based on where a visitor's interest lies and gives marketers valuable feedback on the content they are producing. (continued...)

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