(Page 2 of 2)
Berkshire built custom workflows and integrated Microsoft Dynamics CRM with Outlook, Microsoft Excel, and SharePoint. Now, the firm has faster access to investment information, which Souza says engenders confidence in the way the investment community views the firm.
In addition to investment tracking, the solution also helps Berkshire track field-flow activities, such as research on companies the firm intends to buy. And when employees open a company record in Microsoft Dynamics CRM, they can see all investment records and discussions relating to the investments.
For example, a window within each record shows the hierarchy of documents relating to investment banks involved in the investment. When a new record is created, a custom workflow links the record to SharePoint, where a standardized set of folders is generated, so every team starts with the same folder structure.
Microsoft Dynamics CRM is also helping Berkshire ensure compliance with regulations like the Dodd-Frank Wall Street Reform and Consumer Protection Act. One of the act's requirements is that private equity firms such as Berkshire Partners must register with the SEC.
"Dodd-Frank requires us to track a lot of new information," Souza says. "It's now a lot easier to demonstrate compliance thanks to Microsoft Dynamics CRM. For example, we record logs every time we speak to an expert for insight on investment-related activity. Because Microsoft Dynamics CRM tracks all the communication, our compliance department can run weekly and monthly reports to check for any inaccuracies."