(Page 2 of 3)
Changing parental controls in Kindle's FreeTime, altering e-mail settings, or configuring your VPN, "That's when you hit the Mayday button," he says.
Mayday is available 24/7, 365 days a year, with no time limit on how long you and the adviser can chat during a given session.
MAYDAY ON CHRISTMAS DAY
Bezos expects to have enough Amazon staffers to meet the Mayday demand. "We're going to be ready for Christmas Day. A lot of people are going to unwrap their devices and press the Mayday button."
Does Mayday also provide commerce opportunity for Amazon, with a rep, say, steering a customer to a purchase? "That's not its primary purpose," Bezos maintains.
For now, the Mayday feature only works over Wi-Fi , and only with 7-inch and 8.9-inch Kindle Fire HDX models. It won't work with the cheaper new Kindle Fire HD model.
The 7-inch Kindle Fire HDX with Wi-Fi starts shipping Oct. 18; a $329 version that adds a 4G cellular option ships Nov. 14. The Wi-Fi-only 8.9-inch model starts shipping on Nov. 14, with a $479 4G version shipping Dec. 10. The new Kindle Fire HD ships Oct. 2.
While Mayday is the marquee addition to the latest Fire lineup, it's not the only visible improvement. The screens on both the 7-inch and 8.9-inch models look terrific, with Amazon bolstering the display resolution on each.
Amazon has doubled the memory , and upped the ante on the processor , to a new quad-core Qualcomm 2.2 GHz Snapdragon. Amazon claims increased battery life for the new tablets, too, up to 11 hours in mixed use and 17 hours of reading time.
Via a new "Second Screen" experience, you can "fling" a movie from Fire HDX to a TV enabling you to watch on the big screen, while e-mailing, browsing or playing a game. Since the X-Ray data reside in the cloud, and not on the tablet itself, you're not overly taxing the tablet with video-streaming chores. (continued...)
© 2013 USA TODAY under contract with YellowBrix. All rights reserved.