(Page 2 of 2)
According to data from 2013 Cisco Customer Experience Report, 54 percent of consumers use mobile phones when shopping in a store. Sixty-five percent of global consumers are comfortable receiving retail advice based on their locations through their mobile devices.
What's more, 39 percent would reveal their personal incomes in exchange for more personalized service, discounts and sale promotions. And consumers also want to track sales and promotions (62 percent), coupons (46 percent), price changes (47 percent), and product availability (45 percent).
The Cisco Angle
Technology-wise, the CMX for Facebook Wi-Fi solution is built on Cisco's Unified Access architecture. It uses a software connector on the Cisco Integrated Services Router (ISR) G2 or Aggregation Services Router (ASR) 1000 routers with UCS blades or the Mobility Services Engine to enable end-users to connect to the Wi-Fi network and "check-in" to the venue's Facebook profile.
"For Cisco, this shows off the programmability they've built into the product, including the ability to customize the solution to work with a Facebook environment," Kerravala said. "For retailers that really wants to leverage their Facebook community, it makes Cisco a better choice. It helps from a competitive perspective."