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As he sees it, cloud platforms generally succeed or fail not only because of the infrastructure services they offer, but also because of how well or poorly they are adopted by vendors and developers. That’s because vendors and developers serve as force multipliers for organizations looking to adopt them.
“Broadly speaking, Salesforce is clearly moving beyond CRM, and even beyond being a sales and marketing tool, into a space in which they are creating a true platform for business enablement in the cloud,” he said. “The model -- arguably one they started -- is a proven one. Google Apps, Microsoft , Box, and a number of other vendors have tread this path before.”
Meanwhile, Salesforce is moving beyond Do.com. The company is shuttering its task-management cloud service on Jan. 31, 2014. Without further explanation, Salesforce said it is working on an export tool so users can save their data for use with another project management service.