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TM Forum Shifts Customer Experience Mindset
TM Forum Shifts Customer Experience Mindset

 
December 2, 2013 7:11AM
TM Forum Shifts Customer Experience Mindset at CEM InFocus 2013 -- Second-annual event in Kuala Lumpur showcases businesses embracing customer centricity; new TM Forum tools deliver customer engagement metrics, lifecycle management, maturity models and more to help transition from customer experience to customer engagement
 


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The latest version of the Customer Experience Management Guidebook provides an introduction to the concept of customer engagement as the evolution of customer experience management

In addition, TM Forum’s latest Insights Research Report, “Customer Experience, Hitting a Moving Target,” offers pragmatic recommendations about how to get the biggest benefits from investment in customer experience across the organization. It includes an outline of the Forum’s ongoing work on customer experience, and is designed to give operators a set of best practices and tools to help them attain ever high levels.

CEM InFocus, held at the Prince Hotel, Dec. 3-4, offers interaction with 150+ senior-level executives and professionals. Attendees have access to a case study-driven conference agenda, dozens of world-class speakers, leading service providers, TM Forum experts, enhanced networking opportunities and an expo showcasing key suppliers.

About TM Forum

TM Forum is a global trade association trusted by the world’s largest enterprises, service providers and suppliers to help them continuously transform to succeed in the digital economy. We help our members reduce costs and risks, improve business agility and grow their business through a wealth of knowledge, tools, standards, training and practical advice.

We bring together more than 85,000 professionals from 900+ member companies to share experiences, collaborate and rapidly solve critical business challenges including IT transformation, business process optimization, big data analytics, cloud management, customer experience management and cyber security. Our three strategic programs -- Agile Business and IT, Customer Engagement and Open Digital -- enable us to provide a platform for overcoming the barriers to an open digital world. For more information about TM Forum, visit www.tmforum.org.

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