Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
You are here: Home / World Wide Web / Most Internet Traffic Not from Humans
Gartner's #1 for endpoint backup
Most Internet Traffic Isn't Actually Coming from Humans
Most Internet Traffic Isn't Actually Coming from Humans
By Seth Fitzgerald / CRM Daily Like this on Facebook Tweet this Link thison Linkedin Link this on Google Plus
PUBLISHED:
DECEMBER
13
2013



As more people join the digital age by accessing the Internet on a regular basis, the number of non-human Internet users is also growing at an exceptional rate. A new study has found that Internet traffic generated by bots instead of humans is up 21 percent compared with last year.

This increase has placed the total share of non-human traffic at 61 percent, and although a significant proportion of those bots were search engines, 24 percent of them were malicious bots used for hacking and data collection. Luckily, the good kind of bots is growing, whereas malicious bots are no longer as popular as they were in 2011 or 2012.

Not People

To the average Internet user, it does not really matter if the Internet sees the majority of its traffic from bots. However, this sort of information is crucial to Web sites and companies that are trying to accurately monitor how much traffic they receive. Some analytics programs do not count bot visits within their statistics but some of them do, resulting in a massive difference in the amount of traffic a Web site believes it is receiving.

Incapsula, the research firm behind the study, was able to monitor 1.45 billion bot visits over a period of 90 days, and while this may not provide a completely accurate look at how much Internet traffic comes from bots, the information is still useful.

The massive increase in bot use can largely be attributed to search engine optimization tools that are becoming more popular as businesses attempt to automate their SEO research. "For instance, we see newly established SEO-oriented services that crawl a site at a rate of 30-50 daily visits or more," said Incapsula in a recent blog post.

Bad Visitors

As useful as some bots may be, there is a dark side to the bot industry in which hacking tools, spammers, and general criminals thrive. Out of all the bad bot visits recorded by Incapsula, the only noticeable increase came in the form of impersonators, which saw an 8 percent increase in their share of Internet traffic.

If the firm is correct, this increase in the number of impersonators may be one of the reasons that actual cyberattacks are becoming so common, especially with high-priority victims. Not only are the impersonator bots allowing criminals to more easily carry out attacks, but because they have only recently replaced traditional forms of malicious bots, it is harder to defend against them.

Incapsula says that these impersonator bots operate by pretending to be from a search engine or other legitimate service. In doing so, they can get past security measures, which has made them popular in denial-of-service attacks that can cripple a Web site with too many visits. Overall, most Web sites have remained unaffected by the growth of impersonator bots but for sites that have encountered them, they have a difficult time fighting back.

Tell Us What You Think
Comment:

Name:

Like Us on FacebookFollow Us on Twitter
TOP STORIES NOW
MAY BE OF INTEREST
IT departments are embracing cloud backup, but there's a lot you need to know before choosing a service provider. Learn all the critical things you need to know by accessing the white paper, "5 Things You Didn't Know About Cloud Backup". Access the White Paper now.
MORE IN WORLD WIDE WEB
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Dairy Queen Latest Retailer To Report Hack
Known for its hot fries and soft-serve ice cream, Dairy Queen just made cyber history as the latest victim of a hack attack. The fast food chain said that customer data at some stores may be at risk.
 
Lessons from the JPMorgan Chase Cyberattack
JPMorgan Chase is investigating a likely cyberattack. The banking giant is cooperating with law enforcement, including the FBI, to understand what data hackers may have obtained.
 
Who Is the Hacker Group Lizard Squad?
Are they dangerous or just obnoxious? That’s what many are wondering about the hacker group Lizard Squad, which tweeted out a bomb threat that grounded a flight with a Sony exec aboard.
 

Enterprise Hardware Spotlight
Intel Intros Lightning-Fast PC Processors
Call it extreme. Intel just took the covers off its first-ever eight-core desktop processor, which is aimed at hardcore power users who expect more than the status quo from their computers.
 
HP Previews ProLiant Gen9 Data Center Servers
Because traditional data center and server architectures are “constraints” on businesses, HP is releasing new servers aimed at faster, simpler and more cost-effective delivery of computing services.
 
Apple Set To Release Largest iPad Ever
Tech giant Apple seems to have adopted the mantra “go big or go home.” The company is planning to introduce its largest iPad ever: a 12.9-inch behemoth that will dwarf its largest existing models.
 

Mobile Technology Spotlight
iWatch Watch: What Will Apple Ask Us To Wear?
There are still more questions than answers when it comes to details about the smart watch Apple seems poised to debut on Sept. 9. In fact, nobody seems completely sure that it will be a smart watch at all.
 
Google Successfully Tests Its Own Delivery Drone
While top technology companies are engaged in an "arms race" to develop drones that can quickly deliver goods to anyone anywhere, Google has revealed it successfully tested its own version.
 
Will iPhone Finally Catch Up with NFC Mobile Payment Ability?
Apple's latest version of the iPhone may have a mobile wallet to pay for purchases with a tap of the phone. The iPhone 6 reportedly is equipped with near-field communication (NFC) technology.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.