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Small Businesses Use Google Plus To Build Their Brands
Small Businesses Use Google Plus To Build Their Brands

 
January 21, 2014 9:30AM

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Google Plus is particularly beneficial for businesses, such as dentists, doctors and landscapers, who are on a constant quest to elevate their brand and search ranking in a competitive environment, experts say. Google products such as Communities, Hangouts and Authorship are helping small business owners to stand out and create a brand.
 


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A Figure of Speech Language Immersion, a Durham-based company, offers Spanish classes on Helpouts. Owner Fabiola Estrada initially offers a free class, then makes an appointment for a paid one. So far, she has held sessions for customers from Cary to Amsterdam. Google takes a 20 percent transaction fee and pays the company on the 15th of each month.

Authorship: Authorship allows users to link their Google Plus profile, and a photograph, with content that they produce.

The main benefit, Porter said, is that the user's face shows up next to their content in a Google search, which helps you stand out.

"It lends the authority, and I think for some people, to more degree a trust because they know where it is coming from," Porter said.

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© 2014 News & Observer (Raleigh, NC) under contract with NewsEdge. All rights reserved.
 

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