Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Tech Trends
DDoS Protection Powered By Verisign
Average Rating:
Rate this article:  
With Nest Purchase, Google Will Know Even More About You

With Nest Purchase, Google Will Know Even More About You
By Adam Dickter

Share
Share on Facebook Share on Twitter Share on Linkedin Share on Google Plus

Smart devices are increasingly infiltrating homes, from entertainment systems that know your preferences to refrigerators that can keep track of groceries and washing machines that set themselves by sensing laundry items. Nest's thermostat and smoke alarm allow you to use smartphones and tablets to enter settings the devices will remember.
 



Google seems determined to compete with the government in compiling methods of spying on the public. It already knows all the intimate details of what you search for online and how you use your smartphones and tablets via Android, and its recent acquisition of social-navigation system Waze will allow the Mountain View, Calif.-based tech giant to keep tabs on where you are going, what you are doing, and how you got there.

Chromecast can give the folks at Google a good picture of your entertainment viewing habits, too. Now, even more data about you could be streaming out of your homes and into the eager hands of Google, courtesy of an unlikely source: your thermostat.

Google announced earlier this week that it had purchased Nest Labs, maker of self-programming digital thermostats and other gadgets for the home, for $3.2 billion in cash, subject to closing conditions and regulatory approval.

Turning up the Heat

It's not the first foray beyond the computer and mobile Internet industry for Google's billionaire founders. The company is also investing heavily in wind power. But smart devices for the home are a growth industry, and it's not necessarily the sale of the hardware itself that holds the profit.

Smart devices are increasingly infiltrating homes, from entertainment systems that know your preferences to refrigerators that can keep track of groceries, and, washing machines that set themselves by sensing laundry items. Nest's devices allow you to use smartphones and tablets to enter settings that the devices will remember. In addition to the thermostat, Nest also makes a smart smoke alarm.

"[Google] tried to capture information about what people did in their homes by scanning Wi-Fi access points and got slapped by a variety of governments," technology analyst Rob Enderle of the Enderle Group told us.

"But if they still want that information, what better way than to offer inexpensive security and home automation gear that also reports back [about people's] activity? This information is incredibly valuable to Google because they can then offer the gear at or below cost and still make a profit on the information they sell about what you really do real time."

What Brand Do You Smoke?

For example, Enderle pointed out, "They'll know what you smoke, when, and where, which could be invaluable to tobacco-related companies."

However, with regard to the burning question of whether Nest customer data will be shared with Google, Nest VP Matt Rogers explained on the company blog, "Our privacy policy clearly limits the use of customer information to providing and improving Nest's products and services. We've always taken privacy seriously and this will not change."

Palo Alto, Calif.-based Nest Labs was founded in 2010 by two former Apple Engineers.

In announcing the acquisition, Larry Page, CEO of Google, said: "Nest's founders, Tony Fadell and Matt Rogers, have built a tremendous team that we are excited to welcome into the Google family. They're already delivering amazing products you can buy right now -- thermostats that save energy and smoke/CO alarms that can help keep your family safe."

Google said Nest will continue to operate under the leadership of Fadell and "with its own distinct brand identity."
 

Tell Us What You Think
Comment:

Name:

RequiemForTheFreeMarket:

Posted: 2014-01-22 @ 11:20am PT
Beth is right! I find it peculiar how people are up in arm at NSA snooping but totally accept Google, Facebook, and the other data-miner. The government is not my enemy. On the other hand, Google is selling this information to entities that are my adversaries on the market that used to be free and is now rigged by the imbalance of information. If they know what you smoke, they an price it according to what is in your wallet and not according to the market.

Beth:

Posted: 2014-01-16 @ 9:47pm PT
The way google violates our privacy is scary. The way google wants to violate our privacy in the future is beyond terrifying. Yet, most people are so brainwashed and complacent that they have convinced themselves it's okay. This is how some people deal with threatening situations. I strongly urge people to promote, and use, privacy-based sites like Ravetree, DuckDuckGo, and HushMail instead of Google.



Salesforce.com is the market and technology leader in Software-as-a-Service. Its award-winning CRM solution helps 82,400 customers worldwide manage and share business information over the Internet. Experience CRM success. Click here for a FREE 30-day trial.


 Tech Trends
1.   Best Buy Leaks Moto 360 Watch Info
2.   Google IPO Began Decade of Big Bets
3.   Samsung Buys SmartThings
4.   Lenovo Profit Up on Mobile Growth
5.   Apple Diversity: A Long Way To Go


advertisement
Teachers Learn Science at Tech Firms
Practicing the principles they teach.
Average Rating:
Online Retailers Ponder Actual Stores
'Click-and-mortar' shops popping up.
Average Rating:
Google IPO Began Decade of Big Bets
And Larry Page wants to push further.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Find Malicious Android Apps Can Hack Gmail
A new study shows that a weakness in the Android mobile operating system can be used to steal sensitive, personal info from unwitting users. Gmail proved to be the easiest app to attack; Amazon, the hardest.
 
UPS Stores in 24 States Hit by Data Breach
Big Brown has been breached. UPS said that about 105,000 customer transactions at 51 of its UPS Store locations in 24 states could have been compromised between January and August.
 
Cost of Target Data Breach: $148 Million Plus Loss of Trust
The now infamous Target data breach is still costing the company -- and its shareholders -- plenty. In fact, the retailing giant forecast the December 2013 incident cost shareholders $148 million.
 

Enterprise Hardware Spotlight
Acer's New Desktop Box Rides the Chrome OS Wave
Filling out its Chrome OS line, Acer is following the introduction of a larger Chromebook line earlier this month with a new tiny $180 desktop Chromebox and also a smaller Chromebook.
 
Feds OK $2.3 Billion IBM-Lenovo x86 Server Deal
IBM and Lenovo are celebrating U.S. approval of their x86-based server deal, having cleared some major security hurdles. The deal makes Lenovo a major player for enterprise data centers.
 
Three New Lenovo PCs Aimed at Business Users
With businesses wanting computing solutions that do more for less money, Lenovo has unveiled three new desktop PCs that it says offer solid computing at a budget-minded price.
 

Mobile Technology Spotlight
Screen Shortage Briefly Puts Brakes on iPhone 6
RAM? Check. Antenna switch? Check. Screen? Oops. Parts suppliers for Apple have found themselves facing a shortage of screens for the new iPhone 6 as next month's release date for the new smartphone looms.
 
Bounty Offered to Coders for Oculus Rift Bugs
Coders who find bugs in software for the Oculus Rift VR immersive headset could receive a reward of at least $500 under Facebook's White Hat bounty program. Facebook acquired Oculus in March.
 
Google Glass Adds Voice Access to Phone Contacts
The latest update to Google Glass will let users access their top 20 phone contacts with voice commands alone. A user can then choose a phone call, Google hangouts, e-mail or text messaging.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.