Newsletters
Customer Relationship Management News NewsFactor Sites:       NewsFactor.com     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
   
This ad will display for the next 20 seconds. Click for more information, or
Home CRM Systems Customer Service Contact Centers Business Intelligence More Topics...
Tech Trends
24/7/365 Network Uptime!
Average Rating:
Rate this article:  
With Nest Purchase, Google Will Know Even More About You
With Nest Purchase, Google Will Know Even More About You

By Adam Dickter
January 16, 2014 12:39PM

Bookmark and Share
Smart devices are increasingly infiltrating homes, from entertainment systems that know your preferences to refrigerators that can keep track of groceries and washing machines that set themselves by sensing laundry items. Nest's thermostat and smoke alarm allow you to use smartphones and tablets to enter settings the devices will remember.
 



Google seems determined to compete with the government in compiling methods of spying on the public. It already knows all the intimate details of what you search for online and how you use your smartphones and tablets via Android, and its recent acquisition of social-navigation system Waze will allow the Mountain View, Calif.-based tech giant to keep tabs on where you are going, what you are doing, and how you got there.

Chromecast can give the folks at Google a good picture of your entertainment viewing habits, too. Now, even more data about you could be streaming out of your homes and into the eager hands of Google, courtesy of an unlikely source: your thermostat.

Google announced earlier this week that it had purchased Nest Labs, maker of self-programming digital thermostats and other gadgets for the home, for $3.2 billion in cash, subject to closing conditions and regulatory approval.

Turning up the Heat

It's not the first foray beyond the computer and mobile Internet industry for Google's billionaire founders. The company is also investing heavily in wind power. But smart devices for the home are a growth industry, and it's not necessarily the sale of the hardware itself that holds the profit.

Smart devices are increasingly infiltrating homes, from entertainment systems that know your preferences to refrigerators that can keep track of groceries, and, washing machines that set themselves by sensing laundry items. Nest's devices allow you to use smartphones and tablets to enter settings that the devices will remember. In addition to the thermostat, Nest also makes a smart smoke alarm.

"[Google] tried to capture information about what people did in their homes by scanning Wi-Fi access points and got slapped by a variety of governments," technology analyst Rob Enderle of the Enderle Group told us.

"But if they still want that information, what better way than to offer inexpensive security and home automation gear that also reports back [about people's] activity? This information is incredibly valuable to Google because they can then offer the gear at or below cost and still make a profit on the information they sell about what you really do real time."

What Brand Do You Smoke?

For example, Enderle pointed out, "They'll know what you smoke, when, and where, which could be invaluable to tobacco-related companies."

However, with regard to the burning question of whether Nest customer data will be shared with Google, Nest VP Matt Rogers explained on the company blog, "Our privacy policy clearly limits the use of customer information to providing and improving Nest's products and services. We've always taken privacy seriously and this will not change."

Palo Alto, Calif.-based Nest Labs was founded in 2010 by two former Apple Engineers.

In announcing the acquisition, Larry Page, CEO of Google, said: "Nest's founders, Tony Fadell and Matt Rogers, have built a tremendous team that we are excited to welcome into the Google family. They're already delivering amazing products you can buy right now -- thermostats that save energy and smoke/CO alarms that can help keep your family safe."

Google said Nest will continue to operate under the leadership of Fadell and "with its own distinct brand identity."
 

Tell Us What You Think
Comment:

Name:

RequiemForTheFreeMarket:

Posted: 2014-01-22 @ 11:20am PT
Beth is right! I find it peculiar how people are up in arm at NSA snooping but totally accept Google, Facebook, and the other data-miner. The government is not my enemy. On the other hand, Google is selling this information to entities that are my adversaries on the market that used to be free and is now rigged by the imbalance of information. If they know what you smoke, they an price it according to what is in your wallet and not according to the market.

Beth:

Posted: 2014-01-16 @ 9:47pm PT
The way google violates our privacy is scary. The way google wants to violate our privacy in the future is beyond terrifying. Yet, most people are so brainwashed and complacent that they have convinced themselves it's okay. This is how some people deal with threatening situations. I strongly urge people to promote, and use, privacy-based sites like Ravetree, DuckDuckGo, and HushMail instead of Google.





 Tech Trends
1.   Earnings, Excitement Grow for Apple
2.   Internet of Things Comes to DIYers
3.   Avaya Pressing Hard on Cloud-Based UC
4.   Design Central to Microsoft Future
5.   Schools Buy Million Chromebooks in Q2


advertisement
Avaya Pressing Hard on Cloud-Based UC
Provides easier, faster provisioning.
Average Rating:
Earnings, Excitement Grow for Apple
Momentum mounts as rumors swirl.
Average Rating:
Design Central to Microsoft Future
New ethos a break from functional past.
Average Rating:


advertisement
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Researchers Working To Fix Tor Security Exploit
Developers for the Tor privacy browser are scrambling to fix a bug revealed Monday that researchers say could allow hackers, or government surveillance agencies, to track users online.
 
Wall Street Journal Hacked Again
Hacked again. That’s the story at the Wall Street Journal this week as the newspaper reports that the computer systems housing some of its news graphics were breached. Customers not affected -- yet.
 
Dropbox for Business Beefs Up Security
Dropbox is upping its game for business users. The cloud-based storage and sharing company has rolled out new security, search and other features to boost its appeal for businesses.
 

Enterprise Hardware Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Microsoft Makes Design Central to Its Future
Over the last four years, Microsoft has doubled the number of designers it employs, putting a priority on fashioning devices that work around people's lives -- and that are attractive and cool.
 
Contrary to Report, Lenovo's Staying in Small Windows Tablets
Device maker Lenovo has clarified a report that indicated it is getting out of the small Windows tablet business -- as in the ThinkPad 8 and the 8-inch Miix 2. But the firm said it is not exiting that market.
 

Mobile Technology Spotlight
Tablet Giants Apple and Samsung Feel the Heat
When a company saturates its home market with a once-hot product, expect it to pump up efforts elsewhere. Apple, for its part, is now pushing iPads to big corporations and the enterprise market.
 
Is the Amazon Fire Phone a Winner?
A late entry into a packed category of smartphones, Amazon's Fire phone offers a variety of unique features. Now, the reviewers are assessing if they're enough to make the phone stand out.
 
Review: Amazon Fire Offers New Ways To Use Phones
The Fire phone uses Android, but Amazon has modified it to the point that it's barely recognizable. That means the phone offers new ways to navigate, discover and, of course, shop.
 

Navigation
CRM Daily
Home/Top News | CRM Systems | Customer Service | Contact Centers | Business Intelligence | Sales & Marketing | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.