Customer Relationship Management News NewsFactor Sites:     Enterprise Security Today     CRM Daily     Business Report     Sci-Tech Today  
Home CRM Systems Customer Service Business Intelligence Sales & Marketing More Topics...
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note
Sales & Marketing
Fiercely productive scanners
Average Rating:
Rate this article:  
GoDaddy's New Image Pumps Up Super Bowl Ad

By Jon Swartz
January 23, 2014 9:34AM

Bookmark and Share
This Super Bowl, viewers will see a radical image departure in GoDaddy's ad, part of a corporate makeover targeted at small businesses. The TV spot underscores GoDaddy's push to make more premium small-business services available to its 12M customers. GoDaddy's gambit is promising, but will only be successful if it fits with marketing plans.

(Page 2 of 3)

Not anymore, because of GoDaddy's Web site builder and digital shopping cart. "It takes so much of the back-end work off of me," Stafford says. "I don't have to mess with it."

As GoDaddy moves in a newer direction, it's looking past its beachhead in the U.S., where roughly three-fourths of its customers live. It has major expansion ideas: plans: It plans to roll out its small-business services in more than 30 languages (approximately 60 countries) this year. Last week, it named Microsoft veteran Arne Josefsberg as chief information officer to lead the expansion.

That should have an appreciable impact on the 4,300-person company's annual revenue of more than $1 billion.

GoDaddy's gambit is promising, but will only be successful if it's consistent with the company's marketing plans. The latest Patrick ad comes on the heels of a spot with actor Jean-Claude Van Damme in September that alludes to GoDaddy's new direction, advertising experts say.

"Sex started it, and built awareness," says Bob Dorfman, executive creative director at Baker Street Advertising. "Now, they have to say what they do, as well as change the message inter-nally."

"They're headed in the right direction, but it takes time," Dorfman says.

"If you blow this out, it could go to 50 million (members) and fundamentally change the way small businesses work," says Irving, a former executive at Yahoo and Microsoft.

It's been a heady year for Irving, a drumming enthusiast who took the GoDaddy gig on Jan. 7, 2013. Between animated conversations about drummers such as Carmine Appice and Chad Wackerman, and some industry gossip, the 54-year-old Irving said he was thisclose to taking another CEO job -- he won't say with whom -- when the recruiting firm Heidrick & Struggles came calling. Within two weeks, he joined GoDaddy -- his first CEO gig.

What convinced him, among other things, was a nine-hour "super fun" interview with company founder Bob Parsons that included a round of golf near the company's Scottsdale, Ariz., head-quarters.

"It just felt right," recalled Irving, who previously was chief product officer at Yahoo and corporate vice president of Microsoft's Windows Live Platform group. "Bob knows all about customer care and has great marketing instincts. I'm a products guy."

Parsons, 63, who is chairman and owns 27% of the privately held company he founded in 1997, still offers feedback on an informal basis, but not strategy. (continued...)

< Previous Page  |  1  |  2  |  3  |  Next Page >


© 2014 USA TODAY under contract with NewsEdge. All rights reserved.

Tell Us What You Think



Posted: 2014-01-24 @ 4:31pm PT
danica crashes - so what's new?

APC has an established a reputation for solid products that virtually pay for themselves upon installation. Who has time to spend worrying about system downtime? APC makes it easy for you to focus on business growth instead of business downtime with reliable data center systems and IT solutions. Learn more here.

 Sales & Marketing
1.   Google Earnings, Sales Disappoint
2.   Mark Hurd's 5 Keys to Market Success
3.   Report: Many Users Never Tweet
4.   Silverpop: IBM Marketing Gets Personal
5.   Twitter Unveils New Design

Google Earnings, Sales Disappoint
Amid persistent downturn in ad prices.
Average Rating:
Marketing Missteps from Samsung
Backlash against sexist ads, promotions.
Average Rating:
Mobile Ad Spend Surges to $17.96B
Facebook, Google drive numbers up.
Average Rating:
Product Information and Resources for Technology You Can Use To Boost Your Business

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
Canadian Teen Arrested for Heartbleed Hack
One week after the OpenSSL Heartbleed vulnerability was unveiled, Canadian authorities have made the first arrest -- a London, Ontario teenager -- connected to exploiting the security hole.

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.

CRM Daily
Home/Top News | CRM Systems | Customer Service | Business Intelligence | Sales & Marketing | Contact Centers | Customer Data | CRM Press Releases
NewsFactor Network Enterprise I.T. Sites
NewsFactor Technology News | Enterprise Security Today | CRM Daily

NewsFactor Business and Innovation Sites
Sci-Tech Today | NewsFactor Business Report

NewsFactor Services
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About NewsFactor Network | How To Contact Us | Article Reprints | Careers @ NewsFactor | Services for PR Pros | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 NewsFactor Network. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.