Gartner Names DataSource One of the 'Cool Vendors in CRM Marketing Applications' for 2014
KANSAS CITY, MO, April 9, 2014 -- DataSource, Inc., one of America’s leading managed services providers in the marketing resource management space, announced today its recognition in the “Cool Vendors in Marketing Applications” for 2014 by Gartner. The March 2014 report, authored by Principal Analyst, Kim Collins et al., outlines, “This year's Cool Vendors for CRM marketing applications provide robust asset management, MRM in a business process outsourcing model, integrated marketing solutions for small or midsize businesses, communities for constituent-based industries, and a cross-channel customer engagement platform.”
Within the Cool Vendor Report, Gartner references one of the companies as one of the first technology providers to offer marketing resource management (MRM) capabilities in a managed service model.
DataSource’s proprietary technology platform, MarketNow, provides their clients with turn-key solutions for brands with complex distribution to deliver efficient and effective multi-channel campaigns to local markets. With MarketNow, DataSource allows brands to consolidate functions across their organization, leverage buying , increase speed to market, automate with technology and streamline processes to precisely execute integrated marketing and training programs in a proven framework.
“We are honored to be recognized by such a prestigious and universally respected organization such as Gartner. We take pride in our ability to seamlessly blend marketing resource management with business process outsourcing to streamline our clients’ marketing functions ” said David Holland, CEO of DataSource. “We believe it’s a testament to the market demanding a turn-key, technology enabled, level operational solution in a managed services model to solve complex distribution needs in delivering integrated marketing and training campaigns to the local market.”
DataSource, based in Kansas City, MO, is a leading provider of managed marketing operations services that, through best-in-class technology and process automation, empowers brand management across multi-location organizations such as franchises, supply and wholesale operations, distributed sales teams, retail, and restaurants. Services include production and distribution of integrated multi-channel marketing/advertising campaigns and materials for local markets, program design, sourcing, warehousing, fulfillment, and on-demand marketing technology and reporting.